A Creative, Enchanting and Unique Digital Show
PARIS, FRANCE (July 7, 2014) – Every evening, 17,000 LED lights will transform the façade of the Publicis Groupe headquarters on the Champs Elysées in Paris. It is the only façade of its kind in the world, a symbol of brilliant French distinction.
NEW ATTRACTION ON THE CHAMPS ELYSEES
After 24 months of design, research and preparations, the 800m2 façade of the Publicis Groupe headquarters will now put on a dazzling show every night with over 600m2 of LED lights. With the help of 17,000 LED lights, the façade has been transformed into a unique light display – A veritable symbol of the bright French spark of innovation. Read More ››
NEW YORK, NY (June 6, 2014) – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.
Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked. Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners. As the competition continues to grow, winning an Effie is becoming increasingly difficult. Read More ››
DALLAS, TX (June 12, 2014) – Publicis Hawkeye, a full-service advertising and digital agency in Dallas, has hired Jana Boone as director of business development. Boone most recently worked as vice president/general manager of business development for MEplusYOU (formerly imc2), a digital marketing agency in Dallas. She will report to Rick Rogers, CMO/worldwide account director, Publicis Hawkeye. Read More ››
NEW YORK, NY (June 10, 2014) – Publicis Kaplan Thaler shortlisted for an award for the Anti Defamation League’s film “Imagine a World Without Hate” in the Public Service Announcement category at the AICP Awards. The Art & Technique of the American Commercial Awards honor the craft and technique of advertising and marketing communications in the moving image across all channels. This is a great accomplishment as finalists are annually archived by the Department of Film at The Museum of Modern Art (MoMA).
After a smashing debut in 2013, AICP Week is back in 2014 and will be bigger and better. From June 10-12, the industry will flock to New York City, where advertising takes center stage for three days, where the best work and brightest minds will be honored, ideas will flow and celebration will reign. As with last year, AICP Week will be headlined by the debut of the 2014 AICP Next Awards on June 10th, The Directors Lecture Series on June 11th, and finally the premier of the AICP Show: The Art & Technique of the American Commercial at the Museum of Modern Art on June 12th. Read More ››
NEW YORK, NY (June 3, 2014) – Publicis Kaplan Thaler received the prestigious honor of listing 6 finalists for the Radio Mercury Prize at the 23nd annual awards at New York City’s Highline Ballroom. The Radio Mercury Awards represent the spots and campaigns that are a true testament to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds. This is the most finalists date at the Radio Mercury Awards for Publicis Kaplan Thaler.
The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners. Today, the Radio Mercury Awards is the premiere creative competition for radio. Read More ››
BOCA RATON, FL (May 31, 2014) – Publicis North America received thirteen (5 gold and 8 silver) American Advertising Awards for 7 different clients at the annual National Advertising Awards Competition.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Read More ››
Brian Kane, President and Tim Kavander, Executive Vice President, Creative Director
Appointment of Bryan Kane:
TORONTO, CA (June 2, 2014) – Duncan Bruce, President & Chief Creative Officer (CCO), Publicis Canada, today announces the appointment of Bryan Kane as President, Publicis Toronto, effective immediately. In his new role Bryan will lead one of Canada’s largest full service agencies, ensuring that talent and resources are in perfect harmony with our clients’ best interests. Bryan takes on this role in addition to his current duties as Managing Partner, Publicis Modem, one of the largest digital groups in the country.
“As President, Bryan brings an outstanding knowledge of emerging media and the ever-evolving digital landscape, well-balanced with years of more traditional advertising experience,” said Duncan Bruce. “Bryan has been part of the very foundation of Publicis Toronto’s success and I’m thrilled we’ll be working so closely together to continue to grow our clients’ businesses, and in turn, that of our agency.”
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Iconic advertising campaign gets a new life supporting the relaunch of Nestea’s ready-to-drink iced tea products, now with more flavor and fewer calories
STAMFORD, CT (May 27, 2014) – Nestea® today officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle. To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.
Since the 1940s, Nestea’s products have been favorites among consumers. The original “Take the Nestea Plunge” advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand’s place in pop culture history. Read More ››
NEW YORK, NY (May 19, 2014) – Publicis Kaplan Thaler and Citi received the prestigious honor of winning the People’s Voice Webby Award in the City & Urban Innovation category for the Citi Bike App. The Webby Awards is the leading international award honoring excellence on the Internet. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 18th Annual Webby Awards expands the mission of the Webby by honoring excellence in Websites, Interactive Advertising & Media, Online Film & Video, Mobile & App, and Social Web.
The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of The Webby Awards. However, you, the online community, determine the winners of the Webby People’s Voice by voting for the nominated work that you believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world. Read More ››
NEW YORK, NY (May 18, 2014) – For a third consecutive year, Publicis Groupe’s Égalité participated in AIDS Walk NY, which took place this year on Sunday, May 18 in Central Park. To date, Égalité, the Publicis Groupe employee resource network for LGBT employees and their allies raised over $39,000, surpassing the original goal of $15,000! All walkers must raise a minimum of $25 to participate, and many Publicis Groupe agencies pitched in large sums to support this cause.
Robert Camilleri, VP, Global Operations Dir. at Publicis Kaplan Thaler and Re-Founder/Co-Chair of Publicis Groupe Égalité discussed the charity, sharing, “In the shadow cast by HIV/AIDS it’s incredibly uplifting to see the passion and commitment of our team members coming together in such vast numbers to generate awareness to raise the vital funds needed to keep up the fight against HIV/AIDS. Setting new records for both participation and fundraising, Égalité continues to be a force for good not just within Publicis Groupe but in the external community too.” Read More ››