Daily Archives: Tuesday, April 2, 2013

Scope Bacon Fools America — Captures Attention of One Show

Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax

NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares. Read More ››