Daily Archives: Wednesday, March 26, 2014

Publicis Kaplan Thaler Wins Silver ARF David Ogilvy Award for Citi Bike Program

david-ogilvy-awardsNEW YORK CITY, NY (March 26, 2014) – Publicis Kaplan Thaler’s work for Citi Bike has garnered an impressive amount of recognition and hardware in the past year, including a Silver Advertising Research Foundation David Ogilvy Award for Excellence in Advertising Research in the Financial Services category. The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty. Read More ››