Monthly Archives: May 2014

Publicis Hawkeye Client Nestea Splashes Back with Revival of the “Nestea Plunge”

Iconic advertising campaign gets a new life supporting the relaunch of Nestea’s ready-to-drink iced tea products, now with more flavor and fewer calories

STAMFORD, CT (May 27, 2014) – Nestea® today officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle. To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Since the 1940s, Nestea’s products have been favorites among consumers. The original “Take the Nestea Plunge” advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand’s place in pop culture history. Read More ››

Publicis Kaplan Thaler Wins People’s Voice Webby Award

Peoples-Voice-WebbyNEW YORK, NY (May 19, 2014) – Publicis Kaplan Thaler and Citi received the prestigious honor of winning the People’s Voice Webby Award in the City & Urban Innovation category for the Citi Bike App. The Webby Awards is the leading international award honoring excellence on the Internet. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 18th Annual Webby Awards expands the mission of the Webby by honoring excellence in Websites, Interactive Advertising & Media, Online Film & Video, Mobile & App, and Social Web.

The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of The Webby Awards. However, you, the online community, determine the winners of the Webby People’s Voice by voting for the nominated work that you believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world. Read More ››

Publicis Groupe’s Égalité Raises Nearly $40K for 2014 AIDS Walk NY

AIDS Walk NYCNEW YORK, NY (May 18, 2014) – For a third consecutive year, Publicis Groupe’s Égalité participated in AIDS Walk NY, which took place this year on Sunday, May 18 in Central Park. To date, Égalité, the Publicis Groupe employee resource network for LGBT employees and their allies raised over $39,000, surpassing the original goal of $15,000! All walkers must raise a minimum of $25 to participate, and many Publicis Groupe agencies pitched in large sums to support this cause.

Robert Camilleri, VP, Global Operations Dir. at Publicis Kaplan Thaler and Re-Founder/Co-Chair of Publicis Groupe Égalité discussed the charity, sharing, “In the shadow cast by HIV/AIDS it’s incredibly uplifting to see the passion and commitment of our team members coming together in such vast numbers to generate awareness to raise the vital funds needed to keep up the fight against HIV/AIDS. Setting new records for both participation and fundraising, Égalité continues to be a force for good not just within Publicis Groupe but in the external community too.” Read More ››

Linda Kaplan Thaler Sleeps on Street for Worthy Cause

NEW YORK, NY (May 2, 2014) – Publicis Kaplan Thaler‘s Chairman, Linda Kaplan Thaler is no stranger to giving back. Recently, Linda donated not only her time, but a small portion of her dignity, sleeping on the street as part of Covenant House’s Sleep Out program. In this Mother’s Edition of Sleep Out, Linda, fellow Publicis agent of change Lori Korchek and 100s of other moms supported the organization’s efforts to help young people leave the streets and begin new lives.Linda, Lori and the countless other moms involved raised a quarter of a million dollars for this wonderful cause. Read More ››

Publicis Kaplan Thaler & Citi Win Big at FCS Awards

Screen Shot 2014-05-13 at 10.38.21 PMNEW YORK, NY (May 1, 2014) – Publicis Kaplan Thaler received twelve awards at the 20th annual FCS awards. The FCS Portfolio Awards honor excellence in financial services advertising, collateral, digital media, return on investment, and public relations. Publicis and Citi had a great showing, winning 1 Best In Show, 5 Gold, 3 Silver, and 3 Bronze.

This year’s legendary black-tie gala at the famed Hammerstein Ballroom gathered more than 550 of the leading thinkers and practitioners in the communications industry, including the 48 brands that won Portfolio trophies. Read More ››

Actress Julie Bowen Headlines New Bridgestone Tire Ad Campaign from Publicis Hawkeye

Bridgestone redefining tire category with appeal to women, mothers and safety-minded drivers

BridgestoneNASHVILLE, TN (May 15, 2014) – Bridgestone Americas (Bridgestone) is targeting a new audience of tire buyers with the advertising campaign for its revolutionary new tire line. The world’s largest tire and rubber manufacturer has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be the face of its new DriveGuard tire advertising campaign. The advertisements, which are designed to appeal to women, mothers and safety-minded drivers, show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.” Read More ››

Publicis Kaplan Thaler’s Charmin Radio Wins Amp Award

NEW YORK, NY (May 8, 2014) – Publicis Kaplan Thaler , in collaboration with Butter Music and Sound, received an award for the radio campaign created for Charmin at the second Amp Awards for Music and Sound.

The AMP Awards honor the brands and music creators whose sonic achievements—in song, original score and sound design—have left an indelible mark on our consciousness. More importantly, they’ve helped create a defining, lasting bond with consumers and underscore the importance of sound in any broadcast communication. Taking center stage during Creative Week, the Awards will be curated and judged by the AMP membership in association with professionals from the music and marketing industry universe—from agencies and brands to record labels and publishers. Honorees will include outstanding contemporary works in original songs and underscores, adaptations, licensed songs, sound design and more.


Publicis Kaplan Thaler & Citi Bike Ride Off with 4 One Show Awards

NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.

OneShowGoldPencilAs the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment. Read More ››

Abbott Nutrition Hires BCP as New Lead Agency in Canada

sports-nutrition-productsMONTREAL, CANADA (May 12, 2014) – Montreal’s BCP proudly announces that it was chosen as the new lead agency for the Canadian activities of Abbott Nutrition, a division of Abbott Laboratories.

The new mandate is part of an advertising and digital positioning for their North American brands of nutritional health products, amongst the most renowned in the world, with brands such as Similac, PediaSure, Ensure and Glucerna. Read More ››

Publicis North America Welcomes Dawn Winchester as Chief Digital Officer

NEW YORK, NY (May 8, 2014) – Andrew Bruce, CEO of Publicis North America, today announced the appointment of Dawn Winchester as Chief Digital Officer, a newly created post for the region. She will be part of the leadership team in the Publicis Worldwide flagship New York office, Publicis Kaplan Thaler.

With over 20 years of experience, Winchester is recognized as a world-class digital and marketing leader with a proven track record for building successful digital and technology operations. Read More ››