Daily Archives: Monday, May 12, 2014

Publicis Kaplan Thaler & Citi Bike Ride Off with 4 One Show Awards

NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.

OneShowGoldPencilAs the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment. Read More ››

Abbott Nutrition Hires BCP as New Lead Agency in Canada

sports-nutrition-productsMONTREAL, CANADA (May 12, 2014) – Montreal’s BCP proudly announces that it was chosen as the new lead agency for the Canadian activities of Abbott Nutrition, a division of Abbott Laboratories.

The new mandate is part of an advertising and digital positioning for their North American brands of nutritional health products, amongst the most renowned in the world, with brands such as Similac, PediaSure, Ensure and Glucerna. Read More ››