Daily Archives: Thursday, May 15, 2014

Actress Julie Bowen Headlines New Bridgestone Tire Ad Campaign from Publicis Hawkeye

Bridgestone redefining tire category with appeal to women, mothers and safety-minded drivers

BridgestoneNASHVILLE, TN (May 15, 2014) – Bridgestone Americas (Bridgestone) is targeting a new audience of tire buyers with the advertising campaign for its revolutionary new tire line. The world’s largest tire and rubber manufacturer has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be the face of its new DriveGuard tire advertising campaign. The advertisements, which are designed to appeal to women, mothers and safety-minded drivers, show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.” Read More ››

Publicis Kaplan Thaler’s Charmin Radio Wins Amp Award

NEW YORK, NY (May 8, 2014) – Publicis Kaplan Thaler , in collaboration with Butter Music and Sound, received an award for the radio campaign created for Charmin at the second Amp Awards for Music and Sound.

The AMP Awards honor the brands and music creators whose sonic achievements—in song, original score and sound design—have left an indelible mark on our consciousness. More importantly, they’ve helped create a defining, lasting bond with consumers and underscore the importance of sound in any broadcast communication. Taking center stage during Creative Week, the Awards will be curated and judged by the AMP membership in association with professionals from the music and marketing industry universe—from agencies and brands to record labels and publishers. Honorees will include outstanding contemporary works in original songs and underscores, adaptations, licensed songs, sound design and more.