Daily Archives: Wednesday, May 28, 2014

Publicis Hawkeye Client Nestea Splashes Back with Revival of the “Nestea Plunge”

Iconic advertising campaign gets a new life supporting the relaunch of Nestea’s ready-to-drink iced tea products, now with more flavor and fewer calories

STAMFORD, CT (May 27, 2014) – Nestea® today officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle. To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Since the 1940s, Nestea’s products have been favorites among consumers. The original “Take the Nestea Plunge” advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand’s place in pop culture history. Read More ››