NEW YORK, NY (June 6, 2014) – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.
Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked. Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners. As the competition continues to grow, winning an Effie is becoming increasingly difficult. Read More ››