TORONTO, CANADA (February 19, 2015) – Publicis Montreal has won two gold CASSIES Awards for an interactive campaign the agency developed to launch Ubisoft’s Watch_Dogs. The campaign was honored for excellence in matching the message to the medium by using a smartphone app that turned users’ phones into “hacking” devices to build anticipation for the hacking-themed game. Read More ››
Monthly Archives: February 2015
Publicis North America and Publicis London have unveiled the first new creative campaign for Cadillac after Publicis Worldwide was named AOR for the car company in June of 2014. The teaser for the “Dare Greatly” campaign uses text from one of President Theodore Roosevelt’s most famous speeches, commonly known as “The Man in the Arena,” layered over shots of New York City streets — a nod to Cadillac’s new SoHo headquarters. The spot follows a series of unbranded outdoor ads in several major cities teasing quotes from the speech, leading up to a series of spots during the Academy Awards telecast Sunday night. Read More ››
NEW YORK, NY (December 3, 2014) – Publicis Kaplan Thaler has hired Ben Royce as Senior Vice President, Director of Search. In this newly-created position Royce will develop the agency’s search practice, and create innovative tools and approaches to search intelligence and optimization.
Publicis Toronto’s latest campaign for WestJet is making stars of ordinary Canadians who go the extra mile to inspire the people around them. Customers often praise WestJet employees for going above and beyond in the name of customer service, so the Publicis Toronto team sought out other people who show the same attitude in their daily lives to feature in the “Above and Beyond” video series.
NEW YORK, NY (FEBRUARY 10, 2015) – Publicis Worldwide North America hires Jon Hackett in the newly created position of Senior Vice President/Director of Emerging Technology. Hackett comes directly from Code & Theory where he was Director of Creative Technology. He will report to Dawn Winchester, Chief Digital Officer and partner across the agency with the Technology, Experience Design, Creative, Strategy and Account Departments. Read More ››