Monthly Archives: March 2015

Publicis Worldwide North America Hires Tim Rich as Director of Data Service

Dawn Winchester creates new position to expand analytics capabilities to further enhance client services

NEW YORK, NY, March 16, 2015 Publicis Worldwide North America hires Tim Rich as Director of Data Services, joining the expanding digital and technology operations, under the leadership of Chief Digital Officer, Dawn Winchester. In the new role, Rich will elevate the agency’s analytics capability and offering, analyze unstructured big data for new types of insights, and design proprietary client and brand algorithms. Rich will be working on the Cadillac brand and further engage with all client business. Read More ››

Surviving SXSW Interactive Festival

SXSW is one of the biggest networking opportunities of the year for entrepreneurs. It’s also overwhelming if you don’t have a game plan.

ryan stoner

by
Ryan Stoner
Strategy Director
Publicis Seattle

SXSW is upon us once again. Over 32,000 people are descending on Austin and it’s time to think about how to tackle this massive event…if you haven’t already. SXSW is one of the biggest networking opportunities of the year for entrepreneurs. It’s also overwhelming if you don’t have a game plan.

Not going to SX? The same rules apply for any major convention or event you attend.

In each of my five years attending, I’ve had an incredible, life-changing time at SXSW Interactive Festival. And each year has been completely different. Turns out that SXSW is what you make it. It can be about the large parties, inspiring conversations, pitching or hustling, or if you want intimate and small, you can make that happen too. Read More ››

Tomorrow’s Target: Marketing to Centennials

by Sara KneeSocial StrategistPublicis Kaplan Thaler

by
Sara Knee
Strategist
Publicis Kaplan Thaler

Gen Z. Post Gen. Centennials. Whatever you call them, they’re the next big thing after millennials. They make up 23% of the population and they’re about to enter the workforce, cementing themselves as a major economic influence. Even though Gen Z is roughly same size as the millennial generation, marketing with the millennial mindset isn’t going to resonate with this generation, which is more realistic, risk-averse and cynical than the one before.

Gen Z were born realists. While millennials were born into an era of a rising middle class, centennials have seen economic instability undermine the middle class. They do not believe, as millennials did, that they will do better than their parents. Centennials have seen existing systems fail and have watched polarized politics make government less efficient, so they’re more likely to work around the system to get things done. Read More ››