Monthly Archives: January 2017

Neil Patrick Harris Tackles the Impossible With Heineken Light

Publicis New York continues its “Best Tasting Light Beer” campaign for Heineken Light with first commercial of 2017

Neil Patrick Harris is back in Publicis New York’s newest work for Heineken Light, “Hypnotize.” The spot, the beer brand’s first of 2017, is the latest in the successful “Best Tasting Light Beer” campaign, in which the award-winning actor showcases his signature wit and lighthearted humor.

In “Hypnotize,” Harris challenges the perceived impossibility of brewing a great-tasting light beer. Harris explains that Heineken Light does just that by using Cascade hops, which provide more flavor than those found in a traditional low-calorie beer. In a nod to the fact that Harris is a practicing magician off-screen, he attempts another impossibility: hypnotizing viewers with the signature green Heineken bottle. The spot closes as the camera tumbles. The cameraman has been hypnotized to sleep.

In an interview with Adweek, Harris discussed his long-running relationship with the brand and the latest spot. “One of my favorite things about working with Heineken Light is their trademark wit,” he said. “The writers are awesome in that they’ve found ways to make each campaign different and continually funny—even letting me go off the cuff and put my own spin on things. I love working on an ad campaign with a beer that can poke fun at itself.” The ad has also received coverage from The Drum and MediaPost.

Previous spots in Publicis New York’s “Best Tasting Light Beer” campaign include “Lawyer” and “Beach Cop,” which place Harris in conspicuous situations against authority figures. In May, Heineken extended its relationship with the actor for a fourth year.

“Hypnotize” is the first of three 15-second television spots and four digital spots by Publicis for Heineken in 2017. It will air across highly rated general market outlets, with presence in cable originals and live sports. Digitally, the spot will be distributed via YouTube, Hulu, Roku and other video platforms.