Abbott Nutrition Hires BCP as New Lead Agency in Canada

sports-nutrition-productsMONTREAL, CANADA (May 12, 2014) – Montreal’s BCP proudly announces that it was chosen as the new lead agency for the Canadian activities of Abbott Nutrition, a division of Abbott Laboratories.

The new mandate is part of an advertising and digital positioning for their North American brands of nutritional health products, amongst the most renowned in the world, with brands such as Similac, PediaSure, Ensure and Glucerna.

As a global player, Abbott sought a partner able to work effectively on its brands while adapting to the particularities of each market. As a member of the Publicis network for nearly a year, BCP is able to offer a greater sharing of knowledge, talent and resources to extend its offer globally for the greater benefit of all Abbott Nutrition products and other clients.

About Abbott Nutrition
For more than 85 years, Abbott Nutrition has been a leader in developing and marketing science-based nutrition products to support the growth, health and wellness of people of all ages. Brands include Similac® infant formulas, Gain® growing-up formulas, PediaSure® nutritional shakes for children, Ensure® nutritional shakes for adults, Glucerna® nutritional shakes and bars for people with diabetes, EAS® specialized products for athletes, and ZonePerfect® nutrition bars for busy, active lifestyles. More information about Abbott Nutrition and its products is available at

About Publicis Canada
Publicis TorontoPublicis Canada is a fully integrated advertising agency with digital, social and technology at its core. With over 350 employees, it is part of Publicis Worldwide, North America, the regional operating unit of Paris-based Publicis Worldwide — the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is to “Lead The Change” to help our clients leap ahead. The agency’s client roster includes: Chrysler, Home Depot, Rogers, WestJet, Nestlé, L’Oréal and Bank of Montreal, among others.

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