Posts Categorized: Agency News

Publicis Worldwide Announced as Lead Agency for Hewlett Packard Enterprise

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Publicis Groupe win led by Publicis New York in collaboration with DigitasLBi, Razorfish, and OptiMedia

August 23, 2016 — New York — Today, Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise (NYSE: HPE). Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand’s roster and together will serve as the brand’s strategic marketing partners. Razorfish will continue leading HPE’s website efforts.

“HPE competes in challenging and transformative markets,” said Henry Gomez, Executive VP and CMO, Hewlett Packard Enterprise. “We needed enhanced capabilities, particularly in digital marketing, and after a search felt that Publicis had the best set of assets across the board. We are looking forward to this journey ahead.”

Begun as a creative AOR review, HPE recognized the transformational capabilities and the Power of One of Publicis Groupe, which resulted in a fully integrated, end-to-end relationship that includes brand strategy and creative, TV, digital, social, lead generation, media, site, mobile, data science and experiential.

“Publicis united its best-in-class agencies and capabilities to provide HPE with a solution that helps them strategically navigate the future of the IT industry,” said Andrew Bruce, CEO, Publicis North America. “Our new, proven approach offers end-to-end solutions for clients to help them break through in ways agencies haven’t done before. We’re proud to partner such an innovative, category-changing brand like HPE.”

“Technology is one of the most fascinating and complicated industries, as the technology and customer base is continually evolving. So category-defying thinking, technology and creative is necessary,” said Dawn Winchester, Chief Digital Officer, Publicis New York. “The journey to reach and bond with IT decision makers has radically changed as there is so much commercialization within the industry. We’re looking forward to using our tools, talents, and strategic thinking to create a suite of work that transforms HPE’s business and expands their global footprint.”

This is the third win led by Publicis Worldwide and New York’s recently appointed leadership team including Publicis New York CEO Carla Serrano, CDO Dawn Winchester and CCO Andy Bird, along with Publicis Worldwide CSO Mick McCabe.

Carla Serrano Named CEO of Publicis New York

Blog Post Banner Image-CarlaPublicis New York’s Chief Strategy Officer Carla Serrano has been promoted to CEO of Publicis New York. Serrano joined Publicis Worldwide North America in 2014 as Chief Strategy Officer, and is a member of the Publicis Worldwide Comex leadership team. In her new role, she will report directly to Publicis North America CEO Andrew Bruce, who has held the position, along with CEO North America, for the past two years. Read More ››

Publicis New York and Citi Win Big at 2015 Midas Awards

midas header Publicis New York and client Citi took home an outstanding 9 awards and 6 certificates at the 2015 Midas Awards, which honor the best in financial marketing and advertising. This year’s wins include two gold and five silver awards for “#incredouble,” an earned media campaign that imagined and celebrated great 2-in-1 combos for the launch of Citi’s Double Cash Card. The team also took home two silver awards and four Midas certificates for a social activation that leveraged Citi’s existing “An Out of Wallet Experience” campaign to promote the new Citi + Apple Pay feature. Read More ››

Duncan Bruce Promoted to President and CEO of Publicis Canada

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Duncan Bruce, Publicis Canada’s current President & Chief Creative Officer has been promoted to Canadian President & CEO, effective immediately, according to Andrew Bruce, CEO Publicis North America and Yves Gougoux, Chairman Publicis Canada. His promotion comes as a direct result of the agency’s marketing transformation and the growth it continues to drive. Seismic shifts in consumer behavior and the empowerment that underpins it has informed the vision set by Duncan and his team in Toronto and Montreal. The result is a diverse and dynamic agency that today sits atop the country’s innovative industry leaders. Read More ››

Interning at Publicis: The Pitch

group photoEach year, Publicis New York offers summer internships to give talented students hands-on experience in advertising and the opportunity to create their own campaign. At the end of the program, each team of interns gets to pitch their campaign directly to the client, a unique and valuable experience for aspiring creative, strategists and account managers. Read More ››

Andrew Bruce Announces Agency Name Change at Publicis New York’s Summer Meeting

publicis new yorkPublicis North America CEO Andrew Bruce announced the agency’s return to the Publicis New York name for the network’s flagship office at the Summer All-Agency party Tuesday evening. The new name is just one of many exciting changes at Publicis North America over the last year and a half, including several top-level hires, a redesign of the logo and the addition of new capabilities in digital, social and analytics. Read More ››

Publicis Worldwide Launches New Logo

New marque reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing ‘Lead The Change’ philosophy of Publicis Worldwide

logo bannerPublicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1927. Since the creation of the flagship Publicis agency almost 90 years ago, it has grown from a small two-room Parisian apartment into one of the world’s largest and most influential advertising networks.

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Publicis Worldwide Receives NCLD’s Spirit of Achievement Award

More than $2.4M Raised at 38th Annual NCLD Benefit & Awards Ceremony

National Center for Learning Disabilities Annual Fundraiser DinnerNEW YORK, NY (April 22, 2015) Susan Giannino, Chairman of Publicis, North America, was honored to accept the National Center for Learning Disabilities’ Spirit of Achievement Award on behalf of Publicis Worldwide at the NCLD’s 38th Annual Benefit Dinner April 22nd at the Mandarin Oriental in New York City. The event theme was “1-in-5” refering to the one-in-five individuals who have learning and attention issues. Over $2.4 million was raised at the event in support of children and adults with learning and attention issues. Read More ››