Posts Categorized: Agency News

Publicis Kaplan Thaler Wins Ad Council Silver Bell Award

adcouncilNEW YORK, NY (November 20, 2014) – Publicis Kaplan Thaler took home the Silver Bell award at the Ad Council’s 61st Annual Public Service Award Dinner honoring the agency’s campaign to raise awareness of, a free online resource and community designed for parents of children who experience learning and attention deficit issues. The site helps parents educate themselves about learning issues and provide support for their children.


Publicis Kaplan Thaler Wins Two London International Awards

0_all_groupNEW YORK, NY (November 3, 2014) – Publicis Kaplan Thaler received two London International Awards recognizing Zzzzquil’s Sleepline 2.0 campaign spot “Semicolon/Mime.” The ad earned a Silver award for Radio & Audio in the Cosmetics/Toiletries/Pharmaceuticals category and a Bronze award for Radio & Audio Script Writing. London International Advertising Awards, founded in 1986 by President Barbara Levy, began with a mission to be different. LIAA was the first truly international accolade of its kind honoring advertising in the realms of film, television, print, and radio. Read More ››

Publicis Lights Up The Champs Elysées

A Creative, Enchanting and Unique Digital Show

ECA2_Publicis-26PARIS, FRANCE (July 7, 2014) – Every evening, 17,000 LED lights will transform the façade of the Publicis Groupe headquarters on the Champs Elysées in Paris. It is the only façade of its kind in the world, a symbol of brilliant French distinction.

After 24 months of design, research and preparations, the 800m2 façade of the Publicis Groupe headquarters will now put on a dazzling show every night with over 600m2 of LED lights. With the help of 17,000 LED lights, the façade has been transformed into a unique light display – A veritable symbol of the bright French spark of innovation. Read More ››

Publicis Groupe’s Égalité Raises Nearly $40K for 2014 AIDS Walk NY

AIDS Walk NYCNEW YORK, NY (May 18, 2014) – For a third consecutive year, Publicis Groupe’s Égalité participated in AIDS Walk NY, which took place this year on Sunday, May 18 in Central Park. To date, Égalité, the Publicis Groupe employee resource network for LGBT employees and their allies raised over $39,000, surpassing the original goal of $15,000! All walkers must raise a minimum of $25 to participate, and many Publicis Groupe agencies pitched in large sums to support this cause.

Robert Camilleri, VP, Global Operations Dir. at Publicis Kaplan Thaler and Re-Founder/Co-Chair of Publicis Groupe Égalité discussed the charity, sharing, “In the shadow cast by HIV/AIDS it’s incredibly uplifting to see the passion and commitment of our team members coming together in such vast numbers to generate awareness to raise the vital funds needed to keep up the fight against HIV/AIDS. Setting new records for both participation and fundraising, Égalité continues to be a force for good not just within Publicis Groupe but in the external community too.” Read More ››

Abbott Nutrition Hires BCP as New Lead Agency in Canada

sports-nutrition-productsMONTREAL, CANADA (May 12, 2014) – Montreal’s BCP proudly announces that it was chosen as the new lead agency for the Canadian activities of Abbott Nutrition, a division of Abbott Laboratories.

The new mandate is part of an advertising and digital positioning for their North American brands of nutritional health products, amongst the most renowned in the world, with brands such as Similac, PediaSure, Ensure and Glucerna. Read More ››

Publicis Canada Expands Relationship with Seven-Year Client Rogers

TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.

rogers-logoPublicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”

In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French. Read More ››