Posts Categorized: Our Work

Publicis Kaplan Thaler Awards Named 2014 Mashies Finalist

NEW YORK, NY (October 10, 2014) – Publicis Kaplan Thaler was chosen as a finalist for the 2014 Mashies Awards in two categories recognizing ZzzQuil’s branded social media. ZzzQuil’s social channels have been named among the Best Branded Twitter accounts and the Best Branded Facebook pages by the jury of Mashable‘s second annual digital marketing awards. The winners in each category will be announced at the Mashies Awards Ceremony in New York City on November 4, 2014.


Publicis Kaplan Thaler Wins Bronze Healthcare CLIO

6a011168547078970c0120a915bd90970b-320wiNEW YORK, NY (September 25, 2014) – Publicis Kaplan Thaler received a bronze CLIO Healthcare Award in the audio category for Zzzquil’s Sleepline 2.0 radio campaign. The CLIO Awards are one of the world’s most respected competitions for advertising, design and communications.

An extension of the decades-old CLIO Awards, the CLIO Healthcare Awards were created in 2009 to honor outstanding work on behalf of the healthcare industry, which is governed by unique regulations that impact how products and service are advertised. By creating a special category for healthcare, the CLIO awards are able to fairly recognize exceptional creative work within this regulated field. Read More ››

Publicis North America Earns An Impressive 7 Effie Awards

NEW YORK, NY (June 6, 2014) – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.

Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.  As the competition continues to grow, winning an Effie is becoming increasingly difficult.  Read More ››

Publicis Kaplan Thaler Shortlists for AICP Award ADL Film

aicpShowLogoREDNEW YORK, NY (June 10, 2014) – Publicis Kaplan Thaler shortlisted for an award for the Anti Defamation League’s film “Imagine a World Without Hate” in the Public Service Announcement category at the AICP Awards. The Art & Technique of the American Commercial Awards honor the craft and technique of advertising and marketing communications in the moving image across all channels. This is a great accomplishment as finalists are annually archived by the Department of Film at The Museum of Modern Art (MoMA).

After a smashing debut in 2013, AICP Week is back in 2014 and will be bigger and better. From June 10-12, the industry will flock to New York City, where advertising takes center stage for three days, where the best work and brightest minds will be honored, ideas will flow and celebration will reign. As with last year, AICP Week will be headlined by the debut of the 2014 AICP Next Awards on June 10th, The Directors Lecture Series on June 11th, and finally the premier of the AICP Show: The Art & Technique of the American Commercial at the Museum of Modern Art on June 12th. Read More ››

Publicis Kaplan Thaler Lists 6 Radio Mercury Award Finalists

MercuryLogo_SMALL2014NEW YORK, NY (June 3, 2014) – Publicis Kaplan Thaler received the prestigious honor of listing 6 finalists for the Radio Mercury Prize at the 23nd annual awards at New York City’s Highline Ballroom. The Radio Mercury Awards represent the spots and campaigns that are a true testament to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds. This is the most finalists date at the Radio Mercury Awards for Publicis Kaplan Thaler.

The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners.  Today, the Radio Mercury Awards is the premiere creative competition for radio. Read More ››

Publicis North America Earns An Impressive 13 National American Advertising Awards

BOCA RATON, FL (May 31, 2014) – Publicis North America received thirteen (5 gold and 8 silver) American Advertising Awards for 7 different clients at the annual National Advertising Awards Competition.

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Read More ››

Publicis Hawkeye Client Nestea Splashes Back with Revival of the “Nestea Plunge”

Iconic advertising campaign gets a new life supporting the relaunch of Nestea’s ready-to-drink iced tea products, now with more flavor and fewer calories

STAMFORD, CT (May 27, 2014) – Nestea® today officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle. To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Since the 1940s, Nestea’s products have been favorites among consumers. The original “Take the Nestea Plunge” advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand’s place in pop culture history. Read More ››

Publicis Kaplan Thaler Wins People’s Voice Webby Award

Peoples-Voice-WebbyNEW YORK, NY (May 19, 2014) – Publicis Kaplan Thaler and Citi received the prestigious honor of winning the People’s Voice Webby Award in the City & Urban Innovation category for the Citi Bike App. The Webby Awards is the leading international award honoring excellence on the Internet. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 18th Annual Webby Awards expands the mission of the Webby by honoring excellence in Websites, Interactive Advertising & Media, Online Film & Video, Mobile & App, and Social Web.

The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of The Webby Awards. However, you, the online community, determine the winners of the Webby People’s Voice by voting for the nominated work that you believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world. Read More ››

Publicis Kaplan Thaler & Citi Win Big at FCS Awards

Screen Shot 2014-05-13 at 10.38.21 PMNEW YORK, NY (May 1, 2014) – Publicis Kaplan Thaler received twelve awards at the 20th annual FCS awards. The FCS Portfolio Awards honor excellence in financial services advertising, collateral, digital media, return on investment, and public relations. Publicis and Citi had a great showing, winning 1 Best In Show, 5 Gold, 3 Silver, and 3 Bronze.

This year’s legendary black-tie gala at the famed Hammerstein Ballroom gathered more than 550 of the leading thinkers and practitioners in the communications industry, including the 48 brands that won Portfolio trophies. Read More ››