Bridgestone redefining tire category with appeal to women, mothers and safety-minded drivers
NASHVILLE, TN (May 15, 2014) – Bridgestone Americas (Bridgestone) is targeting a new audience of tire buyers with the advertising campaign for its revolutionary new tire line. The world’s largest tire and rubber manufacturer has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be the face of its new DriveGuard tire advertising campaign. The advertisements, which are designed to appeal to women, mothers and safety-minded drivers, show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.
“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.” Read More ››
NEW YORK, NY (May 8, 2014) – Publicis Kaplan Thaler , in collaboration with Butter Music and Sound, received an award for the radio campaign created for Charmin at the second Amp Awards for Music and Sound.
The AMP Awards honor the brands and music creators whose sonic achievements—in song, original score and sound design—have left an indelible mark on our consciousness. More importantly, they’ve helped create a defining, lasting bond with consumers and underscore the importance of sound in any broadcast communication. Taking center stage during Creative Week, the Awards will be curated and judged by the AMP membership in association with professionals from the music and marketing industry universe—from agencies and brands to record labels and publishers. Honorees will include outstanding contemporary works in original songs and underscores, adaptations, licensed songs, sound design and more.
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NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.
As the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment. Read More ››
ATLANTA, GA (May 1, 2014) – Publicis Indianapolis won an impressive five awards at the Thirty-First Annual Healthcare Advertising Awards for their work in various media for client TriHealth. The competition is the oldest, largest and most widely respected healthcare advertising awards, recognizing excellence in the field of healthcare marketing and advertising in 31 individual categories. In the ever-changing healthcare marketing field, judges were looking for work that was fresh, smart, memorable and new, and Publicis Indianapolis rose to the challenge. Read More ››
NEW YORK CITY, NY (April 23, 2014) – Publicis Kaplan Thaler received six awards for two different clients at the annual 2014 DTC Perspectives Advertising Awards Competition. The 2014 DTC National Advertising Awards showcases exemplary work spanning multiple media and therapeutic disciplines. On top of the six wins, Publicis Kaplan Thaler was recognized with three other finalist spots that were in the running. The DTC National Advertising Awards honor a diverse group of DTC marketing campaigns and are designed to honor excellence in DTC creative based on independent judging of the campaign creative. Read More ››
NEW YORK CITY, NY (April 15, 2014) – Publicis Kaplan Thaler and Your Majesty’s website created for Citi’s Olympic sponsorship, “Every Step of the Way,” has officially been awarded the Favourite Website Awards (FWA) Site of the Day for April 15, 2014. The site previously made the FWA shortlist back in February.
Chris Smith, creative director on the Citi account shared, “While the FWA shortlist put our work among of tens of thousands of sites worldwide, the Site of the Day honor lifts us into a much more exclusive club. We could not be more excited.”
To see the Citi Olympics Every Step of the Way Site of the Day page, click here.
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NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.
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NEW YORK CITY, NY (April 4, 2014) – Publicis Kaplan Thaler’s work for Citi Bike shortlisted at the 2014 17th Annual One Club’s One Show Interactive Awards in three categories: Product and Mobile Integration, Integrated Brand Campaign and Mobile Services/Utilities. The One Show Interactive Awards represent one of the industry’s most prestigious awards competition celebrating the year’s best in interactive advertising and digital media.
One Show – Interactive will take place on Wednesday, May 7th at Stage37 in New York City. Gold Pencil winners will be announced at Alice Tully Hall, Lincoln Center in New York City on Friday, May 9th. Read More ››
NEW YORK CITY, NY (March 26, 2014) – After an impressive showing on the local level, Publicis Kaplan Thaler received an impressive eighteen awards at the annual District II ADDY Competition for their work for multiple clients. This is the best ADDY showing for the agency in recent memory, earning the following recognition: One Special Judges’ award, thirteen Gold, and four Silver, across nine different brands. The ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. Yet again, Publicis Kaplan Thaler has advanced an impressive amount of work onto the national level of competition. Read More ››
NEW YORK CITY, NY (March 26, 2014) – Publicis Kaplan Thaler’s work for Citi Bike has garnered an impressive amount of recognition and hardware in the past year, including a Silver Advertising Research Foundation David Ogilvy Award for Excellence in Advertising Research in the Financial Services category. The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty. Read More ››