Adobe Creative Cloud invited Publicis New York to throw down in its YouTube design competition series, “Creative Matchup.”
The challenge: concept and design an entire social media campaign from scratch using only Adobe Stock images in three hours’ time. The client: The Center Orlando, a non-profit serving Central Florida’s LGBTQ community. To heighten the stakes, the team was thrown a major revision midway through the competition to simulate a real-life “change in direction” scenario.
“Working in advertising for so long, tight deadlines are a challenge we often face. My fellow Publicis colleagues who joined me in the challenge, though we have never really worked together prior to this challenge, we know each other’s roles and strengths. With such tight deadline, you have to give and take. You have to know where you’re needed and what your exact role is in order to contribute your part to the project and trust your teammates that they will deliver their part to the project.” – Tiffany Chan, Art Director, Publicis New York.
In the end, the team executed an idea the client loved and finished out the competition with a surprising twist. Congrats to the team of Tiffany Chan, Slade Gill and Doug Zaner.