Duncan Bruce, Publicis Canada’s current President & Chief Creative Officer has been promoted to Canadian President & CEO, effective immediately, according to Andrew Bruce, CEO Publicis North America and Yves Gougoux, Chairman Publicis Canada. His promotion comes as a direct result of the agency’s marketing transformation and the growth it continues to drive. Seismic shifts in consumer behavior and the empowerment that underpins it has informed the vision set by Duncan and his team in Toronto and Montreal. The result is a diverse and dynamic agency that today sits atop the country’s innovative industry leaders.
Andrew Bruce shared, “when you turn the attention of a regarded creative veteran toward the transformation imperative that is quickly separating those that flourish from those that falter, incredible things happen. The changes shaping our operation capitalize on the rich opportunities available to our clients, their brands and businesses. Duncan is leading this change and, in doing so, fortifying and fueling our future.”
“Creativity is the currency of the day,” stated Yves Gougoux, “and Duncan’s pedigree is undeniable. He’s won almost every award out there and played a pivotal role in the growth of our Canadian operation. I can think of no better partner to lead us into the future. This is a great day for Publicis”
Duncan Bruce stated, “We are hell bent on building an agile agency, powered by passion, curiosity and collaboration. We’ve embraced and blended new technologies with traditional, digital and customer engagement. The talented individuals that fill our place will ensure a vibrant future, packed with promise. It’s a wonderful shot in the arm and a real privilege to lead this agency at such a critical point in its history.”