NEW YORK, NY (June 8, 2014) – Dawn Winchester, Chief Digital Officer for Publicis North America today announced the appointment of Eric Green as EVP, Director of Experience Design at Publicis Kaplan Thaler, effective October 29, 2014.
In this new role, Green will be responsible for leading a team of experience designers and content strategists to create omni-channel, end-to-end consumer experiences.
Green, a recognized leader in experience design, brings over 10 years experience to the role through his work with clients including MasterCard, Verizon, Marriott, United, Chase, Nokia, Kraft, Subaru, Walmart, Target, AARP and SC Johnson. Green joins Publicis directly from mcgarrybowen where he was Group Managing Director, Experience Design since July 2012. Prior to that, he was at R/GA for over eight years and served as Creative Director, Interaction Design. Green also helped create the digital curriculum for the advertising program at the School of Visual Arts where he taught Foundations of Digital Design and Designing Digital Ecosystems.
In making the announcement, Winchester stated, “At Publicis we are committed to leadership in digital innovation and transformation. Increasingly that means designing a complete consumer experience — from products and services through to content, communications and commerce. We are so fortunate to have Eric on board to lead this exciting charge. He is an innovative, creative thinker with a deep knowledge of digital design and emerging technology. I’m excited to have the opportunity to work together again.”
Green stated, “I am delighted to join Dawn and the Publicis team. There is a tremendous sense of energy and collaboration combined with a commitment to innovation that will ensure that the experiences we create across all disciplines and channels add value to the consumer and the businesses we lead. I can’t wait to get started.”
Andrew Bruce, CEO of Publicis North America, added, “Eric is extremely talented with a great track record of success. He fully embraces the transformation that has taken place in our industry with digital, social and consumer empowerment at the center. I look forward to Eric joining Publicis as we lead the next wave of digital innovation.”
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is the New York flagship office of Publicis North America, the regional operating unit of Paris-based Publicis Worldwide, the largest global network within holding company Publicis Groupe S.A.
With over 650 employees, Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue chip client roster includes: Procter & Gamble, CITI, Nestle, Merck, Pfizer, TriHonda, Wendy’s, L’Oreal, and Aflac, among others. Its mission is ‘To Lead the Change’ to help clients leap ahead.