DALLAS, TX (December 18, 2014) – Publicis Hawkeye, an integrated advertising and digital agency based in Dallas, secures Helen Prokos as group creative director. She will work on both B2C and B2B accounts with an emphasis on multichannel engagement for the agency. Prokos’ 20-plus years of brand-building and CRM agency experience, primarily in Canada, includes stints with Wunderman as e-creative group head; OgilvyOne/OgilvyInteractive as co-creative director interactive; Saatchi & Saatchi as copywriter; and TBWA Chiat/Day as copywriter, among others.
“Helen is truly gifted with the power of words complemented by her overall creative verve,” said G. Steven (Steve) Dapper, chairman and founder, Publicis Hawkeye. “Her extensive consumer-facing advertising experience and DM capabilities for top global companies aligns perfectly with our growing client needs and makes her a true gem in our talent crown.”
As an award-winning creative, Prokos has helped to strategically shape some of the world’s leading brands including American Express, BP, Duncan Hines, GSK, Hudson’s Bay Company, Kraft, Nestle, Nissan and many more.
“When I met with Sally Kennedy, our CEO, I was drawn to the refreshing vision of the agency,” Prokos added. “I am excited to be a part of the senior team to bring this blended venture to life. I believe in what we as a trusted agency partner can accomplish to build brands and businesses by fusing data, creativity and technology.”
About Publicis Dallas
Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company, Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, Continental Mills, Delta Dental Plans Association, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.