What I Learned About Advertising in 8 Weeks

End of Internship_crop

On Friday we said goodbye to a fantastic crew of summer interns. To mark the end of their time with us, we asked some of them to share what they learned about advertising in their 8 weeks with Publicis.

Feedback is king.

Everyone has something they can and should bring to the table. I’ve learned, though, that the real brilliance in advertising sparks not from just one dynamic person, but rather from the way a whole team picks at and pokes holes in an idea until it’s solid. Brainstorming as a group, bouncing thoughts off of colleagues and mentors, and seeking out as much feedback as possible – these were the things that taught me the most. Feedback is the best way to learn how to digest different perspectives, find a common thread, and get to the core of a concept. It’s the best way to find what it is that you can and should bring to the table.

– Sanjana Sekhar

 

Feedback is great, but go with your gut.

There are a lot of smart people at this company who you should be getting feedback from, however, don’t be afraid to not use their feedback. If someone offers you feedback and you don’t agree with it, you don’t have to implement their feedback in your idea. Trust yourself! Everyone will always have feedback. People will always have a slight issue with your idea. No idea is ever perfect. Take every ounce of feedback you get with a grain of salt and ultimately go with your gut. It’s your idea after all.

– Benjamin Stops

 

Working with a team can be challenging but there is so much to learn from others.

This summer is one of the first times in my life I was assigned to execute such a detailed and important project with a group of 9. As someone who is used to working alone, clicking away on Photoshop or screenprinting with ink running down my clothes, the thought of this scared me a little. When working in a group this size there will be many personalities and different priorities, but ultimately a plethora of incredible ideas. I was more overwhelmed everyday by the informative research & creative ideas my team came up with than any problems we ever had. Being taken aback everyday by the beautiful minds of the people I was given the chance to work with was definitely a positive attribute in my daily life at Publicis.

– Christie Childers

 

Be prepared to strap into a rollercoaster with the workload.  

Throughout the course of 8 weeks I found that my workload has been more inconsistent than my Pokemon GO connection.  Coming in thinking I would be working from 9am to 5pm, I soon found that 5pm really meant anywhere between 3pm and 10pm.  Some days I would be watching the clock tick at the coffee bar, and other days I would find myself downing my coffee to rush off to a meeting (another lesson learned: make sure the barista knows your order by the end of week one).  Although staying one night until 10pm doesn’t sound amazing, being at the office late with my intern team was actually one of my favorite experiences at the office. We were all there because we wanted to be there – we were excited to work and genuinely enjoyed each others company through the long hours.

– Julia Caffrey

 

Get to know someone else’s superiors.

In any new situation it’s always important to figure out just whose DM’s you might want to slide into… or in this case, whose email chains. To me, making connections with creatives and superiors who I admire has always been a rewarding venture even if I don’t report to those people directly. The most stimulating part of this internship experience has been the culmination of creative and competitive spirits that my teammates and I shared on our intern project as well as the various projects my luscious (her requested adjective) Art Director and I have collaborated on with some very talented, brilliant, and wickedly stylish Citi team members.

– Mason Douglass

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