Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy. Read More ››

Publicis Kaplan Thaler & ADL’s “Imagine” Surpasses 1M Views

First Non-Profit Ever to Reach YouTube Top 10 Leaderboard

NEW YORK CITY, NY (April 8, 2013) – Once in a while a great ad strikes a deep emotional chord with its audience. It isn’t funny, it isn’t awe inspiring, it just speaks to people in a way they’re not accustomed to being spoken to.  The Anti-Defamation League, in tandem with Publicis Kaplan Thaler created video that achieved this feat. Read More ››

Scope Bacon Fools America — Captures Attention of One Show

Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax

NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares. Read More ››

When Film Not Only Builds Awareness — It Creates a Movement

Anti-Defamation League “Imagine a World Without Hate” Film by Publicis Kaplan Thaler Receives National Attention

Several years ago I met Abe Foxman, the brilliant leader of the Anti-Defamation League (ADL), and it was always a hope of mine that someday we would work together. Abe is fervently devoted to the ADL’s mission of putting an end to bigotry and hatred throughout the world. It is an amazingly lofty goal, but for the past hundred years, the ADL has come closer to realizing it with their efforts to promote a more respectful and inclusive society. Read More ››

T-Mobile Gallops Into New Territory: Publicis Seattle & Riney Take Direct Aim at AT&T, Verizon & Sprint

SEATTLE, WA (March 26, 2013) – TMobile SignThe hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light. Read More ››

SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››

Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››

Publicis Seattle Promotes Scott Foreman to CEO

SEATTLE, WA. (February 26, 2013) – Publicis Seattle has appointed Scott Foreman as CEO, according to Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA.  Foreman has been Managing Director of the office since 2010. In his new role, Foreman will lead the dynamic Publicis Seattle office whose client roster includes T-Mobile, Seabourn Luxury Cruises, Kärcher and Les Schwab, among others. Read More ››

Publicis Receives Perfect Score On The Human Rights Campaign’s 2013 Corporate Equality Index

HRC Corp Equality IndexNEW YORK CITY, NY. (November 15, 2012) – Publicis Worldwide in the USA clinched a perfect score on the Human Rights Campaign Foundation’s annual Corporate Equality Index (CEI) and won the title of one of the “Best Places to Work for LGBT Equality.” This list scores companies based on several criteria, including the inclusiveness provided by their non-discrimination policy for LGBT employees, the extent to which their benefits are equitable for LGBT employees and their spouses/partners, the availability of transgender-inclusive health benefits, the degree to which they demonstrate a public commitment to the LGBT community, the use of advertising respectful of the LGBT community, etc. Read More ››

Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler. Read More ››