Surviving SXSW Interactive Festival

SXSW is one of the biggest networking opportunities of the year for entrepreneurs. It’s also overwhelming if you don’t have a game plan.

ryan stoner

by
Ryan Stoner
Strategy Director
Publicis Seattle

SXSW is upon us once again. Over 32,000 people are descending on Austin and it’s time to think about how to tackle this massive event…if you haven’t already. SXSW is one of the biggest networking opportunities of the year for entrepreneurs. It’s also overwhelming if you don’t have a game plan.

Not going to SX? The same rules apply for any major convention or event you attend.

In each of my five years attending, I’ve had an incredible, life-changing time at SXSW Interactive Festival. And each year has been completely different. Turns out that SXSW is what you make it. It can be about the large parties, inspiring conversations, pitching or hustling, or if you want intimate and small, you can make that happen too. Read More ››

Tomorrow’s Target: Marketing to Centennials

by Sara KneeSocial StrategistPublicis Kaplan Thaler

by
Sara Knee
Strategist
Publicis Kaplan Thaler

Gen Z. Post Gen. Centennials. Whatever you call them, they’re the next big thing after millennials. They make up 23% of the population and they’re about to enter the workforce, cementing themselves as a major economic influence. Even though Gen Z is roughly same size as the millennial generation, marketing with the millennial mindset isn’t going to resonate with this generation, which is more realistic, risk-averse and cynical than the one before.

Gen Z were born realists. While millennials were born into an era of a rising middle class, centennials have seen economic instability undermine the middle class. They do not believe, as millennials did, that they will do better than their parents. Centennials have seen existing systems fail and have watched polarized politics make government less efficient, so they’re more likely to work around the system to get things done. Read More ››

Publicis Worldwide Launches New “Dare Greatly” Campaign for Cadillac

Publicis North America and Publicis London have unveiled the first new creative campaign for Cadillac after Publicis Worldwide was named AOR for the car company in June of 2014. The  teaser for the “Dare Greatly” campaign uses text from one of President Theodore Roosevelt’s most famous speeches, commonly known as “The Man in the Arena,” layered over shots of New York City streets — a nod to Cadillac’s new SoHo headquarters. The spot follows a series of unbranded outdoor ads in several major cities teasing quotes from the speech, leading up to a series of spots during the Academy Awards telecast Sunday night. Read More ››

WestJet Campaign Makes Stars of Canadians Who Go Above and Beyond

westjet1Publicis Toronto’s latest campaign for WestJet is making stars of ordinary Canadians who go the extra mile to inspire the people around them. Customers often praise WestJet employees for going above and beyond in the name of customer service, so the Publicis Toronto team sought out other people who show the same attitude in their daily lives to feature in the “Above and Beyond” video series.

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Publicis Worldwide North America Hires Jon Hackett as SVP, Dir. of Emerging Technologies

NEW YORK, NY (FEBRUARY 10, 2015) – Publicis Worldwide North America hires Jon Hackett in the newly created position of Senior Vice President/Director of Emerging Technology. Hackett comes directly from Code & Theory where he was Director of Creative Technology. He will report to Dawn Winchester, Chief Digital Officer and partner across the agency with the Technology, Experience Design, Creative, Strategy and Account Departments. Read More ››

Helen Prokos Joins Publicis Hawkeye As Group Creative Director

Prokos Brings Wealth of Brand-building & CRM Agency Experience for Top Brands

DALLAS, TX (December 18, 2014) – Publicis Hawkeye, an integrated advertising and digital agency based in Dallas, secures Helen Prokos as group creative director. She will work on both B2C and B2B accounts with an emphasis on multichannel engagement for the agency. Prokos’ 20-plus years of brand-building and CRM agency experience, primarily in Canada, includes stints with Wunderman as e-creative group head; OgilvyOne/OgilvyInteractive as co-creative director interactive; Saatchi & Saatchi as copywriter; and TBWA Chiat/Day as copywriter, among others. Read More ››