NEW YORK CITY, NY (March 5, 2014) – Publicis Kaplan Thaler was honored with one of the top spots on the 2013 Midas Report, tying for fifth on the list of ten top scoring global agencies. received. The Midas Report is a list of creative rankings for the financial marketing and advertising industry.
Founded in 2001, The Midas Awards for the World’s Best Financial Advertising is the only competition to recognize excellence in financial services communications on a global scale. Each year, New York Festivals produces “The Midas Report,” a creative ranking that recognizes the most successful companies in the financial advertising and marketing communications industry, based on points earned within the Midas Awards.
Rankings are calculated based on the following criteria:
King Midas Grand Award – 9 points
Gold Award – 6 points
Silver Award – 4 points
Finalist Certificate – 1 point
Specifically, Publicis Kaplan Thaler was award the following:
· Citibank Snow Globe – Silver Midas —Corporate Image PRODUCTS & SERVICES
· Citibank Snow Globe – Silver Midas —Events USE OF DISCIPLINE
· Citibank Snow Globe – Silver Midas —Outdoor/Transit/Out-of-Home USE OF MEDIUM
· Citibank CitiBike App – Silver Midas —Interactive USE OF DISCIPLINE
· Citibank Kindle Holiday Helper – Midas Certificate — Interactive USE OF DISCIPLINE
· Citibank Private Pass – Midas Certificate — Advertising: TV & Cinema USE OF MEDIUM
“We’re all very proud of this accomplishment – for both our 5th place ranking and the awards,” added Jim Kotulka, executive creative director on the Citi account. “Looking at the Midas results, what really stands out is our integration and range – recognition for everything from mobile to TV to experiential.”
Midas Awards honors the World’s Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.
“2013 was a truly exceptional year for creative collaboration opportunities with our clients at Citi, and it is wonderful to see that work being recognized,” commented Christopher Smith, creative director. “We are incredibly excited to be creating work within such a wide rage of media — everything from our Private Pass television and print, to the ground breaking Citi Bike platform and mobile application, to the wild Snow Globe ‘frozen in time’ experience at Citi Pond in Bryant Park.”
Publicis Kaplan Thaler received three silver Midas Awards and two certificates for their work for Citi. To view this year’s Midas Report, click here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About New York Festivals
New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World’s Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World’s Best Healthcare Advertising™
New York Festivals World’s Best Advertising™
New York Festivals World’s Best Radio Programs™
New York Festivals World’s Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.