NEW YORK CITY, NY (March 26, 2014) – Publicis Kaplan Thaler’s work for Citi Bike has garnered an impressive amount of recognition and hardware in the past year, including a Silver Advertising Research Foundation David Ogilvy Award for Excellence in Advertising Research in the Financial Services category. The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty.
“At the ARF we’re delighted to be focused on showcasing leading edge insight approaches that tap an emotional connection with consumers and breakthrough in today’s fragmented media landscape,” said Gayle Fuguitt, CEO and President of the ARF. “All entrants have fully embraced David Ogilvy’s belief in the power of insights to unlock great creative, which is fitting to the ARF’s mission and the mission of Re:Think 2014.”
“It is amazing to receive a David Ogilvy award for research excellence, and it really is a testament to the passion that was brought to this project as an entire team,” added Mike Taylor, planning director on the project. “The research program covered traditional interviews through to social listening and insights mining with advocates, and it is great to be recognized by the Ogilvy awards for these innovative research techniques we employed.”
The winners were selected across a broad spectrum of designated categories that include: Alcohol & Beverages, Appliances & Electronics, Entertainment & Sports, Fashion & Style, Financial Services, Food & Grocery, Government & Nonprofit, Health & Personal Care, Household, Pharmaceutical, Retail & eCommerce, and Travel & Leisure. Each category had a gold and silver winner.
A list of all ARF David Ogilvy Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About the Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry’s authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org. To learn more about the ARF’s annual Re:Think, visit: https://www.etouches.com/ehome/79807.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.