NEW YORK, NY (May 19, 2014) – Publicis Kaplan Thaler and Citi received the prestigious honor of winning the People’s Voice Webby Award in the City & Urban Innovation category for the Citi Bike App. The Webby Awards is the leading international award honoring excellence on the Internet. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 18th Annual Webby Awards expands the mission of the Webby by honoring excellence in Websites, Interactive Advertising & Media, Online Film & Video, Mobile & App, and Social Web.
The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of The Webby Awards. However, you, the online community, determine the winners of the Webby People’s Voice by voting for the nominated work that you believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world.
Publicis also received Honoree status for the following:
– Best User Experience Citi Citi Bikes App
– Best Practices Citi Citi Bikes App
– Green Dawn Dawn Saves Wildlife
– Branded Entertainment/Short Crest & Oral-B Halloween
– Public Service & Activism ADL Imagine a World Without Hate
– Best Use of Social Media Scope Bacon
– Viral Marketing Scope Bacon
“We’re absolutely thrilled about the People’s Voice win. In my experience, ‘the people’ are among the toughest to impress. Throw in the fact that they went against the category winner to award it to Citi Bike, and it’s an even bigger deal,” noted Jim Kotulka.
About Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Dell, Vitamin T, MailChimp, Engine Yard, Funny or Die, AdAge, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.