NEW YORK, NY (June 3, 2014) – Publicis Kaplan Thaler received the prestigious honor of listing 6 finalists for the Radio Mercury Prize at the 23nd annual awards at New York City’s Highline Ballroom. The Radio Mercury Awards represent the spots and campaigns that are a true testament to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds. This is the most finalists date at the Radio Mercury Awards for Publicis Kaplan Thaler.
The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners. Today, the Radio Mercury Awards is the premiere creative competition for radio.
Finalists included the following:
ADL “Police Officer” for PSA single
ADL “Gay Wedding” for PSA single
ZzzQuil “Sleep Line” for Radio campaign
ZzzQuil “Baby Abstract” for Radio single
ZzzQuil “Calculus Checkers” for Radio single
ZzzQuil “Semicolon Mime” for Radio single
A list of all Radio Mercury Award finalists can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.