NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.
“New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment,” Greg Galant, executive producer and co-founder of the Shorty Awards notes. “We’ll be celebrating their creations on every form of social media.”
Publicis Kaplan Thaler won a Shorty Award for the Crest + Oral-B Halloween Treats Gone Wrong video in the Best Use of Humor category.
Publicis Kaplan Thaler’s clients were also nominated for the following work:
– Charmin for Best Brand on Twitter
– Citibike for Best Branded Mobile App
– Charmin for Best Use of a Hashtag on Twitter (#TweetFromTheSeat)
– Citi’s Connect: Professional Women’s Network on LinkedIn for Best Use of Social Media for Financial Services
Millions visit the Shorty Awards site every year to support their favorite social media content creators by tweeting nominations. The winners of the 6th Annual Shorty Awards, chosen by The Academy, were revealed at the ceremony at The Times Center in New York City.
“It’s really hard to be brave these days,” added Rob Feakins, Publicis Kaplan Thaler’s Chief Creative Officer. “So many people can try to derail or diminish a piece of brave creative. And this entire agency team and client went out, without possibly knowing what they were going to get from a bunch of unruly 8 year-olds (not the most dependable group of folks), and they came back with simply a wonderful piece of greatness. I don’t know if I’ve ever enjoyed watching a rough-cut (or a kid throw up) more. The entire oral care team never has it easy, but they sure made it look easy this time. Congrats to the entire team.”
To see the full list of winners, please click here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About Shorty Awards
The Shorty Awards are a worldwide effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on social media, culminating in a blockbuster ceremony in New York City.