NEW YORK CITY, NY (May 2, 2013) – Publicis Kaplan Thaler received a Silver World Medal at New York Festival’s International Advertising Awards in the Radio category for Citibank’s “Too Old” spot. Since 1957 the New York Festival has been honoring the best in media; from traditional forms like radio and print, to cutting-edge work on digital and integrated campaigns. Competitors from all over the world submit their work to be reviewed and judged by some of the top creative executives in advertising today.
The award was a much appreciated pat on the back for the vast amount of work PKT creates for one of its largest clients. Fortunately, that wasn’t the only recognition the Manhattan-based agency received at the International Advertising Awards show. A radio advertisement for Procter & Gamble’s Scope mouthwash, “Offensive 2.0,” was also shortlisted and under final consideration for an award. Yet another milestone in the ongoing success of Scope’s brand revamp that was set in motion earlier this year.
Last but not least, Publicis Kaplan Thaler’s very own Chief Creative Officer, Rob Feakins, was a featured speaker and Executive Jury member for the competition. The advertising veteran evaluated several categories and spoke on the subject of how agencies can retain their top talent in a highly predatory environment. Speakers from Leo Burnett, BMF Sydney and Velocebella also spoke on the subject.
With other award shows fast approaching, PKT hopes to bring home as many top finishes as possible with their upcoming campaigns and new clients.
A list of all New York Festival’s International Advertising Award winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.
About New York Festivals
New York Festivals has been honoring The World’s Best Work™ in all media since 1957. Our world-class judges review submissions in the most current and relevant categories to award creativity across all media. With entries and jury members from over 70 countries, it’s the most diverse advertising awards competition in the world. The Grand Jury, conducted online, evaluates all entries to determine the Shortlist. This Shortlist is then judged by the Executive Jury, known as the “Dream Team”-an exclusive group of prominent worldwide chief creative officers from the world’s best advertising agencies. This elite group comes together for five days of live judging to determine the Bronze, Silver, Gold, and Grand winners, as well as the one entry worthy of being named the World’s Best Idea™.