Publicis New York and Citi Win Big at 2015 Midas Awards

midas header Publicis New York and client Citi took home an outstanding 9 awards and 6 certificates at the 2015 Midas Awards, which honor the best in financial marketing and advertising. This year’s wins include two gold and five silver awards for “#incredouble,” an earned media campaign that imagined and celebrated great 2-in-1 combos for the launch of Citi’s Double Cash Card. The team also took home two silver awards and four Midas certificates for a social activation that leveraged Citi’s existing “An Out of Wallet Experience” campaign to promote the new Citi + Apple Pay feature.

The Midas awards recognize outstanding advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, and focus on four distinct areas: Products & Services, Craft, Use of Medium and Use of Discipline. Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. See below for a full list of Citi and CitiBike Midas wins for 2015, and visit the Midas awards website to see all of this year’s nominees and winners.

Double Cash Card – Incredouble
Product and Services- Credit Card—GOLD
Use of Medium- Advertising Online—GOLD
Use of Medium- Digital—SILVER
Use of Medium- Social—SILVER
Use of Medium- Website—SILVER
Use of Discipline- Integrated (Mixed Media)—SILVER
Use of Discipline- Public Relations—SILVER

Citi + Apple Pay Activation
Product and Services- Electronic Banking—MIDAS CERTIFICATE
Use of Medium- Augmented Reality MIDAS CERTIFICATE
Use of Medium- Digital—SILVER
Use of Medium- Events—MIDAS CERTIFICATE
Use of Medium- Social—MIDAS CERTIFICATE
Use of Discipline- Events—SILVER

Use of Medium- Outdoor/Transit/OOH—MIDAS CERTIFICATE
Use of Discipline- Low Budget (Under $100,000)—MIDAS CERTIFICATE

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