NEW YORK, NY (April 30, 2015) – Publicis New York received 21 honors at the Financial Communication Society’s 21st Annual Portfolio Awards on April 30th. Publicis was recognized for work for client Citibank across digital, print, social media, event marketing and public relations for the financial services brand, which tied with Prudential for most awards won at the event.
The FCS awards recognize outstanding work in the financial communications industry, and entries are considered by a panel of 30 senior marketing and creative executives from financial services firms and agencies. The sold-out awards gala was attended by over 600 industry professionals.
“It was an honor to win for work that was so much fun to make—with such amazing people,” said Jim Kotulka, Executive Creative Director. “And we’re thrilled to shine in so many different categories.”
Brand Content Campaign – Culinary Beats
Display/Rich Media Campaign – Winter Olympics
Event Marketing Campaign – Citi + Apple Pay Activation
Out Of Home Campaign – Miami Adventura Mall
Public Relations Campaign – Double Cash Card
Social Media: Organic Community Campaign – ThankYou Response Posts
Multimedia Campaign – Double Cash Card
Out of Home Single – Citi Field “Mets” Digital Billboard
Websites – Closer To Pro
Websites – Double Cash
Social Media: Organic Community Campaign – Instagram
Social Media: Custom Community Campaign – Closer to Pro
Out Of Home – San Francisco Bus Wrap
Out Of Home Campaign – Citi Field “Mets”
Print Campaign – San Francisco Progress Makers
Event Marketing Campaign – Citi Bike Miami
Event Marketing Campaign – Closer to Pro
Out Of Home Campaign – Los Angeles Grove Mall
Out Of Home Campaign – Citi Bike Miami
Social Media: Advertising Campaign – Always On/Well Played
Web Video Single – Mobile Banking
Executive Creative Director Avery Gross considers it a special honor to be recognized by a leading organization within the finance industry.
“Every industry is unique,” he said. “That’s what makes the FCS Portfolio Awards so special—it is recognition of the work by the people who really understand what it takes to make it happen.”
The FCS awards gala also raises funds to support three children’s charities: Hope & Heroes Children’s Cancer Fund, DowneySide Adoption Agency, and Make A Wish Foundation of Vermont. This years’ event raised $150,000 in donations.
A list of all this year’s winners can be found here.
About Publicis New York
Publicis New York is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.
About the Financial Communications Society (FCS)
The Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids (www.fcsraceforkids.org) which has raised more than $1.85 million for three children’s charities since 2000.