Publicis New York took home four awards at this year’s Cannes Lions International Festival of Creativity, including one Silver Lion and three Bronze Lions. New York’s honors counted for just a portion of the total 41 Lions brought home by agencies in the Publicis Worldwide network this year.
The “More Than a Costume” campaign for Doctors of the World earned two of the awards, taking bronze in the Lions Health for Education & Services and in PR for Charity & Not for Profit. These wins are just the latest in a series of high-profile honors for the campaign which also won two D&AD Pencils for Digital Direct Response and Earned Integrated & Innovative Media Campaigns, and a Webby award for the best website for a charitable organization or non-profit this year.
Pepto-Bismol’s “The Boy Raised by Goats” took home a Silver Health Lion for Consumer Products, while the “Double Whammy” campaign for AbbVie won Bronze in Health for Integrated Communications to Non-Healthcare Professionals in Pharma.
Publicis Groupe CEO Maurice Lévy also took the stage on Thursday alongside international DJ producer David Guetta to discuss the effect of social media on celebrity/brand relationships. Guetta’s large social media following (he has over 55 million fans on Facebook alone) gives him unique insight into how digital influence is transforming the concept of the celebrity endorsement.
“Social media is reality TV, but it is ‘real’ reality TV,” he said. “Social media gives access to us as normal people.”
Two rising stars at Publicis New York, US Young Lions winners Kimberly Ronan and Patrick Merritt, also had the opportunity to represent the United States in the international Young Lions competition, a tremendous honor for young creatives.
Congratulations to the Publicis New York team and the entire Publicis Worldwide network on a great year at Cannes!