BOCA RATON, FL (May 31, 2014) – Publicis North America received thirteen (5 gold and 8 silver) American Advertising Awards for 7 different clients at the annual National Advertising Awards Competition.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Julia Melle, Group Creative Director at Publicis Hawkeye was also a judge at this year’s national competition. She commented on the competition, saying, “It was an extremely competitive year for the American Advertising Awards. Nearly every category, especially television and digital, were packed with excellent work.” Also noting her agency’s silver award, Julia shared, “We’re honored to win an Addy this year for the histoplasmosis “Birds” campaign. It’s a disease in need of awareness and great work has given it just that.”
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
This year, Publicis North America won National American Advertising Awards for the following entries:
· GOLD — Non-Traditional/Campaign — Citi — Citi Bike
· GOLD — Integrated Campaign — Scope — Bacon
· GOLD — Integrated Campaign — Citi — Citi Bike
· GOLD — TV Campaign — T-Mobile — JUMP! – Fingerprints, Mugger, Rice Jar & Charger
· GOLD — Microsite — T-Mobile — Catch Jeremy
· SILVER — Elements of Advertising – Visual — Histodisease.org — Birds
· SILVER — Integrated Campaign — ZzzQuil — 1855ZzzQuil
· SILVER — Consumer Trade or Publication Campaign — Bounty — Dry Spills
· SILVER — Radio Campaign — ZzzQuil — ZzzQuil Sleepline
· SILVER — TV Single Spot — T-Mobile — JUMP! – Fingerprints
· SILVER — Elements of Advertising – Copywriting — ZzzQuil — What I Ate
· SILVER — Integrated Campaign — T-Mobile — Integrated 360 Campaign
· SILVER — Advertising for the Arts & Sciences Campaign — Seattle Symphony — Masters Campaign
Rob Feakins, Chief Creative Officer of Publicis Kaplan Thaler commented on his agency’s 3 gold and 4 silver awards; “This is our best showing to date. We’ve never won as many Gold ADDYs, and seven medals ties our best year ever. I’m also incredibly proud that we won seven ADDYs across five brands. It really shows the breadth of the agency’s creative.”
Publicis Seattle brought home 4 awards (2 gold and 2 silver) for their work on T-Mobile and one silver award for the work created for The Seattle Symphony. Andrew Christou, Chief Creative Officer of Publicis Seattle said, “Great work that yields great results is why we’re in this business. The collaborative effort to create T-Mobile’s ‘Uncarrier’ campaign with our partners down at Riney has been a game-changing experience, from both a personal and business standpoint. Our agency is extremely proud of this accomplishment and we look forward to continuing the momentum.”
A list of National American Advertising Award winners can be found here.
About Publicis Worldwide, North America
Publicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Publicis Riney, Publicis Hawkeye in Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.
About The American Advertising Foundation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 6,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.