NEW YORK, NY (May 8, 2014) – Andrew Bruce, CEO of Publicis North America, today announced the appointment of Dawn Winchester as Chief Digital Officer, a newly created post for the region. She will be part of the leadership team in the Publicis Worldwide flagship New York office, Publicis Kaplan Thaler.
With over 20 years of experience, Winchester is recognized as a world-class digital and marketing leader with a proven track record for building successful digital and technology operations.
Most recently, Winchester was Chief Marketing Services Officer at R/GA where she spent the past 14 years of her career. As a key architect of R/GA, Winchester has produced some of the most successful and award-winning case studies in digital marketing, products and services for leading global brands including Bank of America, Coca Cola, Capital One, Microsoft, Nike, Samsung, Unilever, Verizon and Wal-Mart.
In her new role reporting directly to Bruce, Winchester will be charged with building on the agency’s digital transformation and how it impacts the consumer experience, creative innovation and technology platforms to drive clients’ success.
“Dawn’s knowledge, passion and experience in digital leadership are unmatched. She is a dynamic and creative thinker who will be a crucial asset to Publicis. Our digital activity will define our future success and that of our clients. We are truly fortunate and excited to have Dawn take on this important role,” said Bruce.
In making the move, Winchester said, “I’m thrilled to join Andrew and the team. What I find exciting and unique about Publicis is a combination of deep, business-focused client relationships and a track record of award-winning digital work for clients such as Citi and P&G. There is a clear commitment to digital and a vibrant culture of innovation. I look forward to deepening the digital capability in union with the integrated creative model our clients demand.”
Susan Gianinno, Chairman of Publicis North America, added, “Publicis Worldwide has been on the forefront of embedding digital thinking and capabilities across all of our operations and disciplines. To stay ahead, we have to have the best and most current digital talents in our industry in leadership positions in our top operations. Dawn has the talent and leadership skills to help our biggest operation in North America lead the way in the next wave of digital innovation.”
This is the second major appointment since Bruce became CEO of Publicis North America in December 2013. In February, he appointed Carla Serrano, former CEO of Naked Communications, as Chief Strategy Officer of Publicis Kaplan Thaler. Winchester’s news comes on the heels of another major digital leadership hire announced earlier this month by Publicis Worldwide CEO, Arthur Sadoun, when he appointed Guy Wieynk, as CEO of Publicis UK Group and Nordics.
About Dawn Winchester
Prior to her 14 years at R/GA, Dawn was VP/Management Supervisor of Ammirati Puris Lintas Digital where she managed the Ameritech and UPS accounts. Before that she founded and directed BK&S Interactive, the interactive marketing division of New York ad agency. While there, she developed interactive strategies and campaigns for key clients. Winchester holds a BA in Literature from NYU.
About Publicis Worldwide, North America
Publicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Hawkeye and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Help Our Clients Lead The Change.”