Publicis Worldwide‘s global digital agency, Nurun, has appointed Dawn Winchester, Chief Digital Officer of Publicis North America, as its Global Managing Director. She will work alongside Steve Tremblay, Nurun’s Global Chief Technology Officer, and will report on a global level to Arthur Sadoun, CEO, Publicis Worldwide while continuing to report to Andrew Bruce for her North America responsibilities. Winchester will take on a dual capacity across both roles with immediate effect.
Winchester’s remit as global managing director for Nurun will see her progress the global Nurun capability, develop organic and new revenue, and attract and retain key talent.
Arthur Sadoun, Global CEO, Publicis Worldwide said: “Dawn has demonstrated consistently strong leadership; helping navigate clients through their marketing transformation and scale their digital offerings. I am very happy that her role is growing into an international remit, in which she will be driving the global Nurun offering and ensuring further integration with Publicis Worldwide and MSLGROUP.”
Publicis Worldwide launched Nurun in November last year as its global digital offering within the network. It consists of over 4000 digital and technical experts in 30 offices across 14 countries, strengthening the network’s ability to provide digital solutions at a global scale. It gives access to a unified global offering and unique set of skills to enable brands to build and maintain digital products and services. Clients include Sony, Google, Nestlé, fitbit, Cartier, BNP Paribas, Coca-Cola, Samsung, EA and Carrefour.
Andrew Bruce, CEO of Publicis North America, commented: “Dawn led the digital transformation across Publicis North America. The depth of capability and the significant growth that has followed is the direct outcome of her determination to build a compelling and integrated digital offering. Leveraging her talent and expertise at an international level is a natural next step in helping us better serve our clients and enrich our global offering.”
Dawn Winchester, global managing director of Nurun & chief digital officer of Publicis North America said: “I’m truly excited to be given this opportunity. Every client is looking for digital innovation integrated with their communications agency. Nurun is in the perfect position to fulfill this need with an innovation consultancy within a world-class advertising agency — Publicis Worldwide. We will be focusing on five drivers of business transformation today: mobile, social, commerce, data and innovation. With over 4,000 inventive minds around the globe — from strategy, design, creative, technology and data science — we have an amazing capability to invent the future with our clients.”
Winchester will continue to be based out of Publicis’ office in New York, where she oversees the agency’s digital expertise across North America, with a focus on capability and client growth.
With over 20 years experience, Winchester is recognized as a world-class digital and marketing leader with a proven track record for building successful digital and technology operations.
Before joining Publicis, she was the EVP/Chief Marketing Services Officer of R/GA where she spent 14 years. As a key architect of R/GA, she produced some of the most successful and award-winning case studies in digital marketing, products and services for leading global brands including Bank of America, Coca-Cola, Capital One, Microsoft, Nike, Verizon and Wal-Mart.
In addition, Winchester founded several R/GA capabilities and departments including client services, research, strategy, analytics, media and digital advertising. A marketer focused on results, she has authored the development of hundreds of digital strategies and go-to-market plans, and led major client relationships.
Prior to R/GA, Winchester was VP/Management Supervisor at Ammirati Puris Lintas and helped found the agency’s digital capability.
Earlier in her career she started a small digital practice at New York agency BK&S where she oversaw the launch of the first Lands’ End website as well as several early interactive trials for CompuServe, AOL and others. Dawn’s first job was at Creative Media Planning where she did planning and buying for TV, radio and print.