SEATTLE, WA (August 18, 2014) – Publicis Seattle announced the appointment of Jason Lucas as EVP, Executive Creative Director. Reporting to Chief Creative Officer Andrew Christou, Lucas will be responsible for overseeing the creative department on the T-Mobile account. Jason’s arrival marks the next stage in Publicis Seattle’s growth stemming from the success of T-mobile’s most recent shift to be known as the “Un-Carrier” in the wireless industry. Lucas’ hiring also comes at an important time in Publicis Seattle’s history, as the agency bolsters its creative team to take on a variety of new clients, while providing current clients with a wider range of capabilities.
“Jason’s a bottle of lightning, a high-character guy who is uber-creative and whip smart,” said Christou. “He understands big ideas and knows how to make them great. He’s built a career on doing great work on great brands across every channel. His addition to an already talented team will make our agency and work even better.”
An East Coast native, Lucas relocated to Seattle from VML in New York, where he was a Creative Director working on clients including Valvoline Motor Oil and Campbell’s V8.
Before that, Lucas worked at a variety of large agencies and digital boutiques including BBDO NY and Deep Focus, as well as freelance work with agancies and startups. While at BBDO NY, his work for M&M’s, Snickers and FedEx won him numerous awards including a Cannes Lion, One Show Pencils, and ADDYs. Specifically, the M&M’s Pretzel launch, in which Lucas played a key role, was the biggest product launch in the brand’s history. In addition, one of his projects for Greenpeace not only helped changed the polluting ways of big corporations, but also won an OMMA for best online integrated campaign.
Commenting on his new role, Lucas said: “I really connected with Andrew and the team in Seattle, and felt that T-Mobile’s efforts to change the wireless industry are not only something I’m passionate about but is also well-suited to my expertise. And with over 18 years’ experience on the East Coast, I can’t wait to see what some Pacific Northwest influence will bring to the work.”
About Publicis Seattle
Publicis Seattle is an integrated marketing communications agency. Based in one of the country’s most creative cities, the agency has leveraged their ethos of adventurous thinking and ideas to earn a reputation for producing insightful and creatively disruptive work. Part of Publicis North America, Publicis Seattle has driven reappraisal and reinvention for brands including T-Mobile, Eddie Bauer, Seabourn Cruise Lines among others.