Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1927. Since the creation of the flagship Publicis agency almost 90 years ago, it has grown from a small two-room Parisian apartment into one of the world’s largest and most influential advertising networks.
On the front door of Bleustein-Blanchet’s first office, was a Publicis sign created in the Art Deco style of the era. In its time it was considered bold, sexy and modern. He called it “the door of my life”, and later brought that door to the agency’s new Champs Elysées offices in the 1950s. That logo and that approach is the inspiration for our direction.
The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide. The refreshed design will see the network take a step in distinguishing its branding from that of the holding company, Publicis Groupe, headed up by Chairman & CEO Maurice Lévy.
Commenting on the launch, Arthur Sadoun, Global CEO of Publicis Worldwide, said “In many ways the new design reflects our Publicis DNA and what we aim to do for every client we work with. And that is: LEAD THE CHANGE. The new logo’s Art Deco borrows from our past and the legendary story of Marcel Bleustein-Blanchet, but intentionally incorporates modern characteristics such as symmetry and simplicity. Our intent was to create an ownable and timeless design.”
The new logo was conceived and developed by Publicis Worldwide North America, which is headed up by CEO Andrew Bruce. Typographically, simplicity was key and the font style, Gotham, is a nod to modern. Publicis Worldwide’s key legacy color, red, remains dominant in the new branding, while introducing different gradients and complementary colors. The new branding will be rolled out globally over the next month.
About Publicis Worldwide
Publicis Worldwide is a global creative agency, with 89 years’ experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 13,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS. Publicis Worldwide is a part of Publicis Groupe.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.