NEW YORK, NY (December 3, 2014) – Publicis Kaplan Thaler has hired Ben Royce as Senior Vice President, Director of Search. In this newly-created position Royce will develop the agency’s search practice, and create innovative tools and approaches to search intelligence and optimization.
“Search is a significant strategic opportunity for our clients,” said Dawn Winchester, Chief Digital Officer. “I’m excited to have Ben on board to lead the creation of a new capability that is equally about deriving insights as it is about in-market performance.”
“At Publicis, we believe search insights are key to understanding consumer needs and brand opportunities — across products, services, commerce, content and communications,” Winchester added.
Royce previously developed the organic search practice at Sapient, a marketing and consulting firm acquired by Publicis Groupe in 2014. He has experience working with clients like Pfizer, and several performance and e-commerce companies.
“Search is one of the pillars in transforming a brand’s approach to digital in a competitive, consumer centric world,” said Royce. “This reality requires new approaches in data/information science.”
“We are excited to build the next generation of market research tools and strategies to build our clients’ market share and better insights,” he added.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal and AFLAC, among others.