NEW YORK, NY (November 20, 2014) – Publicis Kaplan Thaler took home the Silver Bell award at the Ad Council’s 61st Annual Public Service Award Dinner honoring the agency’s Understood.org campaign to raise awareness of Understood.org, a free online resource and community designed for parents of children who experience learning and attention deficit issues. The site helps parents educate themselves about learning issues and provide support for their children.
“In our work, we always try to show empathy and understanding,” said Rob Feakins, President and Chief Creative Officer of Publicis Kaplan Thaler. “This campaign shines a light on the significant learning and attention issues that affect one of every five children by making them completely relatable and instantly understood. We are delighted to partner with the Ad Council and Understood.org to help make a difference in the lives of so many families.”
The campaign has also been featured in a New York Times feature by Jane Levere.
The Ad Council is the leading producer of public service communications in the United States, and annually awards a gold, silver and bronze bell to three outstanding PSA campaigns created by the council’s volunteer agencies. Agencies volunteer talent to produce creative campaigns that draw attention to the services provided by non-profit organizations and federal government agencies.
Gold, Silver and Bronze bell winners were selected by Ad Council’s Campaign Review Committee, made up of exceptional talent from the nation’s top advertising agencies. Winners are chosen from over 40 eligible campaigns each year and awarded at the Ad Council’s Annual Public Service Award Dinner, a high-profile event attended by leaders in the media and advertising industry, as well as executives of major corporations. This year’s dinner was hosted by Stephen Colbert, host and executive producer of Comedy Central’s Colbert Report.
More information about this year’s winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.
About the Ad Council
The Ad Council is a private, non-profit organization with a 70-year history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.