NEW YORK, NY (September 25, 2014) – Publicis Kaplan Thaler received a bronze CLIO Healthcare Award in the audio category for Zzzquil’s Sleepline 2.0 radio campaign. The CLIO Awards are one of the world’s most respected competitions for advertising, design and communications.
An extension of the decades-old CLIO Awards, the CLIO Healthcare Awards were created in 2009 to honor outstanding work on behalf of the healthcare industry, which is governed by unique regulations that impact how products and service are advertised. By creating a special category for healthcare, the CLIO awards are able to fairly recognize exceptional creative work within this regulated field.
ZzzQuil Sleepline 2.0
Chief Creative Officer: Rob Feakins
Executive Creative Director: Joseph Johnson
Creative Director: Carlos Figueiredo
Copywriting: Liz Rosenthal, Patrick Merrit
Agency Producer: Lauren Schneidmuller
Audio Engineer: Conrad Sanguineti, Phantom Audio
Producer: Mary Ruth Tomasiewicz, Phantom Audio
“It’s an honor and a privilege to be recognized for possibly the most boring creative we have ever produced,” said creative director Carlos Figueiredo.
The CLIO awards are judged by a jury of established industry professionals in four areas of specialty. Winning work will be displayed in the CLIO Winners gallery at The Westin Times Square, New York City.
A list of all winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.
About the Healthcare CLIO
The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications. Over the last several years, healthcare has become one of the most visible sectors of promotion yet it is regulated differently and more stringently than traditional advertising. The CLIO Healthcare Awards is executed using the same rigorous standards as the CLIO Awards, but levels the playing field to qualify and judge this particular industry sector more fairly and appropriately.