NEW YORK, NY (October 29, 2014) – Publicis Kaplan Thaler received a 2014 Communication Arts Advertising Annual Award in the consumer magazine ad category in recognition of Scope’s “Don’t Be That Guy” print campaign. The Communication Arts Advertising Competition is the most prestigious competition for creativity in advertising.
Creative: David Corr, Mark Ronquillo
Account: Angela Pasqualucci, Allison Tawil
Winners were chosen from a total of 3,784 entries in this year’s competition. Selected by leading creative directors, art directors and writers, the winning entries will be distributed worldwide in the Communication Arts Advertising Annual, in print and on the iPad, and on Communication Arts website, assuring important exposure to the creators of this outstanding work. CA’s Award of Excellence is one of the most-coveted awards in the industry. Winning the award places recipients in the highest ranks of their profession.
“The bad thing about bad foul breath is that nobody wants to be around you,” said David Corr, Executive Creative Director. “The good thing about foul breath is that it inspires great advertising.”
The CA jurors work in multiple screening teams. Each category is divided between the screening teams so each group screens a portion of the entries. Each juror views the entries independently. Any juror can put an entry into the final voting by selecting it. For finals, all jurors work as a single team. After the judges make their selections, their votes are tallied. A simple majority is usually required for a finalist to be selected a winner.Each winning entrant will receive a personalized Award of Excellence, milled from solid aluminum and award certificates issued for firms, individuals and clients.
The winning work will be featured in the November/December 2014 issue of Communication Arts. A list of all 2014 winners can be found here.
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, and AFLAC, among others.
About Communication Arts
Founded by Richard Coyne and Robert Blanchard in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers. The publication’s annual competitions recognize excellence in advertising, design, illustration, interactive, photography and typography.