LONDON, UK (May 21, 2014) – Publicis North America received two Wood Pencils at this years D&AD award ceremony. The agency was honored in both the Digital Direct Response and Earned Integrated & Innovative Media Campaigns categories for the provocative Doctors of the World “More Than a Costume” campaign that ignited a worldwide advocacy movement.
An impressive record number of Pencils were awarded this year—847 in total, including only 5 Black and 44 Yellow Pencils. This is the first D&AD Pencil win for Publicis North America in recent history.
Collectively, the Publicis Worldwide agency network had an impressive showing at this year’s awards, garnering 1 Black, 2 Yellow, 9 Graphite and 14 Wood Pencils. received 1 Black, 2 Yellow, 9 Graphite and 14 Wood Pencils in total.
Copywriter on the campaign, Cuanan Cronwright said “a lot of credit must go to the client, who trusted us and was willing to take risks through the whole process.”
Art director Einav Jacubovich added, “We had an impossibly tight timeline, so we had to truly bring all departments together. We—creative, strategy, account, development, project management—met every morning to discuss, execute and put a campaign out within a week. It was amazing to see what’s possible when all departments collaborate seamlessly.”
“Once we had the idea set, we saw the timelines tightening and had new and unpredictable changes popping up hourly,” said strategist Sara Knee, “so we had to be nimble and on our toes everyday, all day to make sure it reached its highest potential.”
The “More Than a Costume” campaign is gaining momentum this award season, also winning at NY Festivals, the Webbys, the One Show, and the NY ADDY Awards. The D&AD award, however, is the most prestigious honor the campaign has received thus far, as these awards are widely regarded as the ultimate accolade for creative work in the advertising field. A list of all 2015 D&AD Pencil winners can be found here.
About Publicis North America
Publicis Worldwide North America, is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. http://www.publicisna.com/
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognized globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers. But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development program. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry. As a non-profit, all of D&AD’s surpluses go straight into program that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.