NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.
As the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment.
Recognizing Silver and Bronze Pencil winners for websites, mobile, gaming, online video, social media and other digital media categories, the Interactive Awards honor the creative use of cutting-edge technologies and emerging media, which represents some of the most groundbreaking creative from any discipline.
Regarding the impressive win, Publicis Kaplan Thaler’s Chief Creative Officer, Rob Feakins shared, “Winning a One Show pencil is an incredible achievement. Winning three One Show pencils says a campaign has achieved true greatness. But what I love most is that we are winning pencils in the areas we need to excel in to be a truly great integrated agency.”
Publicis Kaplan Thaler received honors in the following One Show Intellectual Property & Product category:
GOLD — Integrated Digital & Physical Product
Publicis Kaplan Thaler received honors in the following One Show Interactive categories:
SILVER — Product & Mobile Integration
BRONZE — Integrated Branding Campaign
MERIT — Mobile App: Services/Utilities
“Winning a One Show Pencil is the height of creative achievement,” said Mary Warlick, CEO of The One Club. Publicis Kaplan Thaler’s pencils signify creative excellence and a commitment to the highest standards in the advertising, design, interactive and branded entertainment industries. It is work like the Citi Bike and app that makes The One Show the most important awards show and the greatest distinction for creatives around the world.”
Publicis Kaplan Thaler and Citi Bike also kicked off Creative Week in New York City, hosting a panel discussing what made the Citi Bike launch so successful. Publicis Kaplan Thaler’s Rob Feakins and Executive Creative Director, Jim Kotulka, Citi’s Director of Creative & Media/NA, Elyssa Gray and moderator, Ad Age’s Shaeen Pathak discussed how it’s incredible how giving back to consumers in a meaningful way translates to stronger brand engagement and results.
Publicis Riney was also represented in the night’s festivities as Kevin Roddy passed the torch to Jose Molla, Founder & CCO of la comunidad, after five years as the One Club’s chairman. Regarding the past fives years at the helm of the One Club, Roddy added, “Being Chairman of The One Club these past 5 years has been both an honor and a pleasure. I believe we accomplished some important things together and have set the foundation for many other important things to come. They have asked me to remain a board member and I will be honored to do so. After everything The Club has done for me and my career, I’m glad to have the opportunity to give back.”
A list of all One Show Award winners can be found here.
About One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
About The One Show
The One Show considers more than 18,000 entries from nearly 60 countries, selecting 500 finalists. One Show Design awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony. In 1998, The One Club launched One Show Interactive, the first award show dedicated exclusively to advertising in new media. With the One Show Interactive awards, The One Club extended its mission of recognizing creative excellence to the new media field. 2008 was the initial year for One Show Entertainment Awards, honoring outstanding creative achievements by brands in entertainment. Held annually in Los Angeles. OneScreen is the original film festival for the creative community by the creative community. It is more than just a night of commercials. It is an extension of the One Club’s mission to elevate the creative standards in advertising and design in all its forms. OneScreen gives industry professionals a venue to showcase independently produced film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work. Based on its primary mission to support the next generation of advertising and design creatives, The One Club’s Education Department offers several programs throughout the year. The One Show College Competition gives students the opportunity to have their work judged by the One Show jury and the potential of winning a coveted One Show Pencil. The Annual Student Exhibition hosts curated portfolio work from the top graduating students of the best local and international advertising programs.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
About Publicis North America
Publicis North America is the regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company Publicis Groupe S.A. Publicis North America is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Dallas and Publicis Seattle. Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead.