SAN FRANCISCO, CA (October 15, 2012) – Today, PayPal is debuting its first ever, national marketing campaign, created by San Francisco-based ad agency, Riney. At the centerpiece of the campaign are four videos featuring iconic actor Jeff Goldblum, offering his authentic, and entertaining, perspective on the advantages of PayPal.
The campaign is digitally-driven, featuring rich and custom media banners, with embedded video. The campaign includes custom digital banner programs with AOL, Wall Street Journal, Hulu, Living Social, Mashable and Pandora, among others.
Anuj Nayar, Senior Director, Global Communications, PayPal, blogged, “It’s with this renewed focus and passion for creating beautiful and simple products that we kick off our first ever, fully integrated national marketing campaign in the U.S. designed to show you that we’re serious – and we’re excited.”
Harold Sogard, Chairman, Riney, said, “We’re honored to have had the opportunity to help the world better understand and appreciate the power and utility of PayPal. We’re thrilled to be launching the first campaign done by the new Riney.”
The Riney culture is one of powerful, compelling, creative storytelling, and dates back to iconic ad legend, Hal Riney. Today, Riney uniquely blends the power and elegance of creative storytelling with new-world tools and channels. Riney is headquarted in San Francisco and a member of Publicis Worldwide in the USA, the North American operating unit of Paris-based Publicis Worldwide. Publicis Worldwide is the largest global agency network within the world’s third largest communications company, Paris-based Publicis Groupe. The Publicis Worldwide mission is to “Lead The Change” to help our clients leap ahead. www.hrp.com