NEW YORK, NY (September 28, 2012) – Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.
“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added.
Classically, Facebook has prioritized user experience over advertising presence, minimizing advertising’s influence on product development. As Facebook emerges in the publicly traded market, by collaborating with ad agencies, Mark Zuckerberg’s leadership team will strike a balance between user and advertiser interests. This balance will be integral to both Facebook and agencies’ success as more and more marketers shift their budgets from tradition to digital media.
Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”
Here’s the full list of 2012 members of the Creative Council:
- David Droga, Founder/CEO, Droga5
- Nick Law, CCO, R/GA
- Jeff Benjamin, CCO, JWT
- Colleen DeCourcy, Founder/CEO, Socialistic
- Linus Karlsson, CCO for Global Brands, McCann
- Mike Lazerow, Co-Founder/CEO, Buddy Media
- Rob Feakins, CCO/President, Publicis
- Mark Tutssel, CCO, Leo Burnett
- Amir Kassaei, WW CCO, DDB
- Mark Waites, CCO/Founder, Mother
- Toshiya Fukuda, CEO ECD, 777
- James Hilton, CCO, AKQA
- Rob Reilly, CCO, CPB
- Tor Myhren, CCO, Grey