HICKSVILLE, NY (June 11, 2013) – Companies that still handle all of their own advertising and media are a rare breed in today’s business world. Most elect to hire a specialized advertising agency to handle those matters. However, since 1931 Sleepy’s had done all of their work in-house, until their recent strategic expansion plan was set in motion. Sleepy’s would now need a lead creative agency.
In an exhaustive review Sleepy’s considered a slew of major agencies eager for a shot to work with the brand. After evaluating many options, including New York powers Havas Worldwide and Gotham, the retail giant selected Publicis Kaplan Thaler , citing their “great consumer insights, strong strategic clarity, integrated creative, chemistry and retail experience,” as the driving force behind their choice. Sleepy’s has an annual media spend of roughly 75 million dollars, and creative work will begin shortly on television, print, radio, digital and out-of-home.
Enthusiasm is rampant according to chairman Linda Kaplan Thaler, “We are inspired to help facilitate the ‘new’ Sleepy’s with its unprecedented growth and new market expansion plans. Publicis Kaplan Thaler is delighted to partner with Sleepy’s to take this exciting and powerful brand to new heights.”
Sleepy’s is a privately-owned fourth-generation company with over 900 showrooms in fifteen states, spanning from Maine to North Carolina and available nationally through www.sleepys.com. Sleepy’s has 7 state-of-the-art distribution centers located throughout the country and delivers over 3,000 mattresses every day. Throughout Sleepy’s 55-year history, the company has remained committed to making lives better through better sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable Mattress Professionals® will guide you to your perfect mattress. Sleepy’s truly believes that everything is possible with a great night’s sleep.®
About Publicis Kaplan Thaler
Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.