TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.
Publicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”
In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French. Read More ››
Takes It All the Way to the (Citi)bank
NEW YORK CITY, NY (March 5, 2014) – Publicis Kaplan Thaler was honored with one of the top spots on the 2013 Midas Report, tying for fifth on the list of ten top scoring global agencies. received. The Midas Report is a list of creative rankings for the financial marketing and advertising industry.
Founded in 2001, The Midas Awards for the World’s Best Financial Advertising is the only competition to recognize excellence in financial services communications on a global scale. Each year, New York Festivals produces “The Midas Report,” a creative ranking that recognizes the most successful companies in the financial advertising and marketing communications industry, based on points earned within the Midas Awards. Read More ››
NEW YORK CITY, NY (February 27, 2014) – Publicis Kaplan Thaler EVP, Brand Agency Leader, Marjorie Porter, was honored by the Advertising Women of New York and Working Mother Magazine as one of this year’s Trailblazer Moms at their 10th Annual Advertising Working Mothers of the Year Luncheon. The event highlighted advertising’s best and brightest, as well their secrets to making it work. Read More ››
PARIS, FRANCE (February 25, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, announced the creation of a new Publicis Worldwide Creative Board. The purpose of this council is to deliver great campaigns for all our clients, to ensure that we have the right digital capabilities when needed and to have a clear award-winning strategy. Read More ››
NEW YORK CITY, NY (February 19, 2014) – The “Every Step of the Way” website created for Citi by Publicis Kaplan Thaler and Your Majesty has officially made the Favourite Website Awards (FWA) shortlist.
FWA is an industry recognized award program and inspirational portal, based in England and is one of the World’s leading website recognitions. FWA is widely recognized as the number 1 achievement for innovative web design through the Site Of The Year award. Read More ››
NEW YORK CITY, NY (February 12, 2014) – Publicis Kaplan Thaler received twenty-one awards at the annual New York ADDY Awards for their work for multiple clients. This is the most ADDY awards in the history of the agency: One Best of Show, eleven Gold, and nine Silver, across ten different brands. This is a fantastic accomplishment as the ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. This year, Publicis Kaplan Thaler’s submissions of their major work over this past year were met with great results.
As Publicis Kaplan Thaler’s biggest accomplishment at this year’s competition, the “Dry Spills” print work for Bounty won Best in Show in the Print category. Read More ››
NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014. Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands. Read More ››
NEW YORK CITY, NY (December 18, 2013) – Publicis Kaplan Thaler and their client, Citi received four silver Midas Awards at this year’s only international competition to recognize excellence in financial marketing and advertising on a global scale.
Publicis Kaplan Thaler was recognized for their Citi work in every category in which they were nominated.
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Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America
NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France. Read More ››
NEW YORK CITY, NY. (December 9, 2013) – Publicis Worldwide in the USA, a multi-service ad agency network within Publicis Groupe, proudly announced that it received a perfect score of 100 percent on the 2014 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. Publicis Worldwide in the USA joins the ranks of 303 major U.S. businesses which also earned top marks this year. Read More ››