Posts Tagged: advertising

Publicis Kaplan Thaler & Citi Top Finalists at 2013 Midas Awards

17038NEW YORK CITY, NY (December 9, 2013) – Publicis Kaplan Thaler and their client, Citi received four nominations at this year’s annual Midas Awards.

Specifically, Publicis Kaplan Thaler has been recognized for the following:
· Citibank Snow Globe – Outdoor/Transit/OOH – Events – Corporate Image
· Citibank – CitiBike App – Interactive
· Citibank – Citibank Kindle Holiday Helper – Interactive
· Citibank – Private Pass – Advertising: TV & Cinema Read More ››

Publicis Worldwide Top 5 Networks at 2013 Epica Awards

Publicis Kaplan Thaler wins Silver Epica for ZZZQuil Campaign

EpicaNEW YORK CITY, NY (December 1, 2013) –  Publicis Worldwide ranked the 5th Network at the 2013 Epica Awards, winning 22 awards overall.

Individually, Publicis Kaplan Thaler received a silver award for their 1-855-ZZZ-QUIL campaign.

The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Read More ››

Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App

NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.

Mashies4Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. Read More ››

Publicis Groupe Appoints Arthur Sadoun CEO, Publicis Worldwide

PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.

He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.

“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy. Read More ››

Publicis Kaplan Thaler Appoints Joshua Hirsch as New Chief Technology Officer

Agency Strengthens Fully Integrated Model, Client Offering

NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler. Read More ››

Omnicom & Publicis Groupe to Merge

Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion — Combined market capitalization of $35.1 billion

Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach & the most highly recognized & awarded talent
Jointly led by Omnicom CEO John Wren & Publicis Groupe CEO Maurice Lévy as co-CEOs
Provides compelling benefits for clients, employees & shareholders
Publicis Groupe/Omnicom shareholders will each hold approximately 50% of new company’s equity
New entity expected to be listed on the NYSE & Euronext Paris & included in S&P 500 & CAC 40 Read More ››

Publicis Kaplan Thaler Names Collin Douma SVP, Global Strategy Leader, P&G Oral Care

NEW YORK CITY, NY (June 26, 2013) – Publicis Kaplan Thaler announced today that Collin Douma will join the New York-based shop on July 8th as SVP, Global Strategy Leader on P&G Oral Care. In this role, Douma will be responsible for the strategic thought leadership across global Oral Care paste, brush, rinse and floss; including the brands Crest, Oral-B, Scope, Glide, Blend-a-Med, Ipana and AZ. Douma comes to Publicis Kaplan Thaler from BBDO, where he served as SVP, Global Digital Planning Director on P&G’s Gillette. Read More ››

Publicis Kaplan Thaler Wins 2 National Silver ADDYs

NEW YORK CITY, NY (June 8, 2013) – Publicis Kaplan Thaler received two Silver National ADDYs at the 2013 American Advertising Federation National ADDY Awards — For Street Soccer USA in the Public Service – Integrated Campaign category and for Bounty in the Television – Regional/National – Single Spot category. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Street Soccer USA — I PLAY FOR Patches Read More ››

Sleepy’s Hires Publicis Kaplan Thaler as Company’s First AOR

Publicis Kaplan Thaler Celebrates with a Nap

HICKSVILLE, NY (June 11, 2013) –  Companies that still handle all of their own advertising and media are a rare breed in today’s business world. Most elect to hire a specialized advertising agency to handle those matters. However, since 1931 Sleepy’s had done all of their work in-house, until their recent strategic expansion plan was set in motion. Sleepy’s would now need a lead creative agency. Read More ››