DALLAS, TX (March 6, 2014) – Publicis Groupe announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis North America, part of the Publicis Worldwide network.
Founded in 1999, Hawkeye counts a team of over 160 professionals and has offices in Charlotte, Buffalo, Minneapolis, Denver and Vail, as well as its headquarters in Dallas. Hawkeye services clients such as Cargill, Terminix, Agilent, American Airlines, BASF, Peterbilt, BestBuy, Lockheed Martin, Men’s Health and The North Face.
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PARIS, FRANCE (February 25, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, announced the creation of a new Publicis Worldwide Creative Board. The purpose of this council is to deliver great campaigns for all our clients, to ensure that we have the right digital capabilities when needed and to have a clear award-winning strategy. Read More ››
NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014. Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands. Read More ››
Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America
NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France. Read More ››
PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.
He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.
“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy. Read More ››
Agency Strengthens Fully Integrated Model, Client Offering
NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler. Read More ››
Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency
DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others. Read More ››
Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion — Combined market capitalization of $35.1 billion
• Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach & the most highly recognized & awarded talent
• Jointly led by Omnicom CEO John Wren & Publicis Groupe CEO Maurice Lévy as co-CEOs
• Provides compelling benefits for clients, employees & shareholders
• Publicis Groupe/Omnicom shareholders will each hold approximately 50% of new company’s equity
• New entity expected to be listed on the NYSE & Euronext Paris & included in S&P 500 & CAC 40 Read More ››
SEATTLE, WA (July 25, 2013) – Publicis Seattle hosted Women Who Rock, a panel discussion showcasing six of Seattle’s most successful businesswomen. The event, held at the agency, saw an amazing turnout. The entire office along with friends, clients, and other companies in our building gathered in the agency café for gourmet popcorn, adult beverages and an insightful panel discussion by area business leaders.
The impetus for the event came from a current exhibit of the same name on display at EMP Museum, one of the agency’s clients. Rather than focus on the women who have shaped the music world, Publicis Seattle’s event was a celebration of some of the most successful women running Seattle businesses with a focus on innovation, creativity and culture. The event began with a panel discussion and live audience Q&A and was followed by a curator-led tour of the actual EMP exhibit. Read More ››
Bourges Waldegg Brings Multi-Cultural Experience & Aesthetic to All Things Digital at Agency
DALLAS, TX (July 18, 2013) – Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others. Read More ››