Posts Tagged: ciara murphy

What Americans Really Watched on Super Bowl Sunday

Jesse Samberg, Ciara Murphy & Tim Rich look at the Super Bowl's impact on social media

Super Bowl Word CloudWell, the Super Bowl happened. Despite not being particularly exciting for anyone other than fans of the Broncos, Beyonce or Bruno Mars, per AdAge, “CBS’ coverage of Sunday night’s comedy of errors now stands as the fifth highest-rated Super Bowl in the last 30 years.” With an average of nearly 119 million viewers, one-third of America tuned in as expected and online conversation around the game dominated social media, generating 20x more mentions than non-Super Bowl-related posts. During the game, peak conversation was around the halftime show and the announcement of Broncos linebacker as the game’s MVP. Read More ››